Discover how educators shop differently than parents and students and learn pointers to capture this important market.
Jena is an Analytical Lead at Microsoft for the Retail & CPG verticals. In her role, she humanizes digital signals into thought-leading, data-driven insights for Microsoft Advertising clients to help inform their business strategies and drive impact. With her 9 years of experience in the digital marketing and analytics field, Jena has worked with B2C and B2B brands, both big and small, across a range of industries. When she is not working, she likely can be found enjoying the outdoors or exploring the city around her.