Irina Hey

Head of Marketing/Product Owner at Ryte

Irina Hey

Head of Marketing/Product Owner at Ryte

About
I am awesome at
Favorite Tools

About

Irina Hey has been an Online Marketer with passion since 2007 in Germany and now works as Head of Marketing and Product Owner for Ryte – holistic monitoring, analysis and optimization of digital assets. She writes many articles about digital marketing and develops a big knowledge base - RyteWiki. Her strengths are communications and to explain things easily to those who find it complicated.

I am awesome at

SEO, International SEO, Technical SEO, Social Media, PPC, Content Marketing

Favorite Tools

Yoast, Wistia, Mailchimp

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Are Progressive Web Apps Better Than Native Apps for SEO?

Mobile Search·SEO

Are Progressive Web Apps Better Than Native Apps for SEO?

Are Progressive Web Apps Better Than Native Apps for SEO?

With progressive web apps and native apps, which of these two options are better suited for SEO?

Irina Hey
8/5/2017
9.3K Reads
8 min read

When Should You Choose Canonical vs. 301 Redirect?

When Should You Choose Canonical vs. 301 Redirect?

When Should You Choose Canonical vs. 301 Redirect?

To avoid duplicate content, you can either make use of canonical tags or 301 redirects. Both methods can be very effective when used in a...

Irina Hey
11/1/2016
23K Reads
8 min read

All You Need to Know About App Indexing

All You Need to Know About App Indexing

All You Need to Know About App Indexing

Apps play a key role in mobile internet usage. Learn everything you need to know about app indexing and how you can integrate your app...

Irina Hey
8/17/2016
3.7K Reads
7 min read

5 Steps to Boost Your Site’s Indexability

5 Steps to Boost Your Site’s Indexability

5 Steps to Boost Your Site’s Indexability

With these five steps, webmasters can facilitate the crawling and indexability of their websites by making several modifications in advance.

Irina Hey
7/18/2016
9.5K Reads
9 min read

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