Being the best at what you do simply isn’t enough in today’s noisy, hyper-competitive world. I cannot forget a call I recently received at my PR firm – a crying man asking to speak with me. Sobbing, he told me he was valedictorian of his medical school class and is the best at what he does, yet can …
I will say it until I am blue in the face – “Integrated marketing works best.” The market is crowded and consumers are distracted. Amazingly, I can’t tell you how many companies we meet that spend five or six figures monthly on one individual marketing stream, rather than diversifying their spend. As CEO of 5WPR, …
With the endless noise about layoffs and poor economic conditions being passed on by traditional media outlets (Yes, Newsweek is no longer publishing), an area of tremendous growth for 5WPR and many other communications companies is in content creation. As any reader of SEJ should know, content has long been king in the world of …
“Reputation matters because your behind is always behind you.” - Happy Masina – It is simply amazing how many successful people don’t own the website correlating to their name, even lawyers and billionaires. And so few understand that the first few Google SERP entries can best be managed by regular content sharing, participation, and the …
Every day of the week, it seems, someone asks me if I can guarantee sales if they hire my public relations agency. Of course if I knew that PR could guarantee sales, then we wouldn’t need any clients – and I’d simply start more businesses and work only for companies I own. Sales success isn’t that simple, as any …
