Uh, not that kind of slashing! Let’s say you are setting up your keyword rich links to point to a subdirectory. Should the link point http://www.somedomain.com/subdirectory or http://www.somedomain.com/subdirectory/ ? Most new SEOs won’t know the difference, thinking that if it gets the visitor there, it works, right? There is a problem with this thinking. Let …

In the first part of SEO 101, I provided some pointers for SEO friendly design and on-page optimization. Next, I discuss off-page optimization techniques. 1. Links : If Content is King, then Links are Queen. Search engines look at links pointing to your site as verification that you are an important authority site. It’s not …