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Flickr Axing Business Use of Photos for SEO

One of the tools of the SEO trade has apparently been axed by Flickr. It seems like every SEO conference I have attended since Flickr went live included recommendations that Flickr photo submissions be treated much like HTML pages. The title of the photo, description, tags and any links in the description text work just like a standard web page and can show up in the search engine results. Here's how I described it in...

28 Comments

False Prophecy: Onsite SEO Will Be History

My friend Asif Anwar posted an article over at Marketing Pilgrim titled 13 Prophecies of Internet Marketing recently which gives some of his predictions of where search marketing is headed in the future. For the most part, I think his thoughts are probably pretty close. For instance, I, like Asif, believe that search will become more user friendly, more personalized, more local, more natural and so forth. But, I’ll be playing the devil’s advocate...

15 Comments

25 Blog Optimization Tips Even Dear Old Dad Could Ace (Plus 10 More Tips for Mom!)

As fate would have it, my 55 Quick SEO Tips Even Your Mother Would Love post (hint - read on for ten more bonus tips!) came out just in time for Mothers Day, so, in honor of dad and Fathers Day, here are a few tips that even dad could follow to boost the traffic on his golf or fishing blog! Again, maybe not my dad, but then, I'm nearly 53 myself (old enough...

23 Comments

Social Media & SEO: I Want My MTV!

Remember MTV? Not the also-ran cable channel we have now with its bad reality shows, made for TV movies and music documentaries. I'm talking about MTV when it really was Music Television. When MTV debuted in 1981 it featured 24-hour a day music videos with a VJ (short for video jockey) who introduced the videos, talked to the musicians and segued into commercials. It was magic. It was innovative. It was fun. It had power! Thousands of...

1 Comment

To Slash or Not to Slash. That’s A Server Header Question.

Uh, not that kind of slashing! Let's say you are setting up your keyword rich links to point to a subdirectory. Should the link point http://www.somedomain.com/subdirectory or http://www.somedomain.com/subdirectory/ ? Most new SEOs won't know the difference, thinking that if it gets the visitor there, it works, right? There is a problem with this thinking. Let me introduce you to checking server headers. To do this, I'll use my favorite server header tool over at http://www.seoconsultants.com/tools/headers.asp . You...

5 Comments

55 Quick SEO Tips Even Your Mother Would Love

Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem. 1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put...

255 Comments

10 Speed Bumps on the Information Superhighway

I love the Internet! But, at times it can be tough love, not because of the Internet itself, but because of human roadblocks and obstacles that are placed in the way, preventing smooth navigation of the Information Superhighway. Here are ten of my top annoyances. Feel free to add your own in comments. 1. Hotels that charge extra for Internet access. C'mon, if the bargain motel chains can provide free Internet access, why do I have to...

8 Comments

SEO 101 : Links & Off-Page Factors

In the first part of SEO 101, I provided some pointers for SEO friendly design and on-page optimization. Next, I discuss off-page optimization techniques. 1. Links : If Content is King, then Links are Queen. Search engines look at links pointing to your site as verification that you are an important authority site. It’s not just the quantity of links but the quality that counts. You can have thousands of links pointing to...

7 Comments

SEO 101 : I Built It, So Where Are They?

I started out back in the Stone Age (1997) as a web designer and over the years frequently had clients come in who had designed their own site but weren’t getting any traffic and couldn’t figure out why. They’d come to me thinking that it had something to do with their design, which was partially true, but not completely. What they didn’t know was that it takes more than a “Build it and they will...

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