SEJ brings you updates and how-to’s from search marketing’s best known experts on the world of SEO, paid search, social, analytics and tools.
When infographics rocketed onto the scene a couple of years ago, everyone was rushing to make one. Like every new SEO tactic, it was easy to score some quick wins. Yet, as with all successful marketing approaches, the market for infographics has become crowded. It takes more than just great design to have a real …
image credit: ShutterStock The other day I dropped by a small tea stall near my house and one of my friends jokingly said to the tea guy: “hum paise tabhi denge agar chai achi hogi” (we’ll pay you only if you delight us with your tea). Now that’s a pretty natural instinct. We don’t like …
image credit: ShutterStock Many small business owners feel like they can’t compete with the “big” brands simply because they don’t have the money or the manpower to achieve real SEO success. But comparing your SEO success against those bigger brands might actually be selling your own campaign short! Small businesses can have just as much …
image credit: ShutterStock On Monday, May 13, 2013, Matt Cutts released a very interesting video to the Google Webmaster Help YouTube channel. The video, titled What should we expect in the next few months in terms of SEO for Google?, covered a lot of ground, including upcoming changes to Penguin, Panda, SERP clustering, hacked sites, and Author Authority. …
This week in search we talk about everything to deal with Social Media and how it impacts SEO. What is going on with Social Media and how large of an impact is it having on SEO? In this post well tell all. In our weekly video series we try and cover everything in the online …
Change is the only constant, and it sometimes is out of our control to judge the ever-changing world of search engine optimization. The message is loud and clear. Search engines are constantly updating the algorithms, and the SEO gurus have something or the other to say that scares the daylights out of major internet marketing …
Image credit: ShutterStock If high, landing page bounce rates causing abandonment issues, if the average conversion rate in the industry is twice higher than what you have, if inefficient pay per click solutions are wasting your valuable time and money, than you need to get to work and optimize your landing page. Landing pages are …
Claiming and setting up local profiles is an important branding activity that has tremendous SEO value. Most websites that offer local business listings follow the same listing process, with a few points of differences here and there. Last year I took on the position of Director of Marketing at Ogle School, a .EDU that has …
An important element in any SEO campaign is the ability to adjust strategy based on actual results. Tracking the right data is essential not only to show the value of the investment and effort in a campaign but also to help refine the campaign for even better results. In order to implement results-based actions within an SEO …
image credit: shutterstock In a perfect world every SEO client would be extremely engaged – you’d have on-page and technical recommendations implemented immediately, they’d make internal experts and resources available for any brilliant content idea you have, and your point of contact would respond to all of your emails immediately. In the real world, of course, this is …
