Search Engine Journal

Google highly values the “freshness” of the content. But how does Google defines it against the “staleness” of the content? Google’s Historical Data Patent reviewed at WebmasterWorld and SEroundtable sheds some light on what Google thinks to be fresh content and what can be defined as stale documents.
Bill Slawski did a great job of summarizing […]

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I have been pretty obsessed with the topic of Information Environments as of late.
From their structure, to the way that we let them interact with the search engine bots, a full understanding of our Information Environments is the basis of a strong SEO approach. No matter what changes in search algorithms a strong Information Environment […]

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Some time ago I reviewed tools that help understand the page HTML semantic structure based on H1-H6 headings. While some webmasters question the overall necessity of headings, I insist that they should be used to structure the page content for:

SEO benefit: H-heading is one of the best ways to give your keywords prominence;
Accessibility and usability: […]

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I have previously covered ways to organize your keyword list depending on your purposes. Still there is no limit to improving your organizing skills. Besides, key terms are so numerous and diverse that I for one can spend hours trying to manage them to full potential.
So, as usual, to find new ways to organize your […]

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Today I want to share something on SEO. Here I am comparing SEO with Doctors, Farmers, War and Cricket.

SEO is like Doctors
SEO is like Farmers
SEO is like War
SEO is like Cricket

[Note : This is a fun Friday piece from Gunjan, it may not be the best grammar, but the comparisons are cute :) - Loren]
SEO […]

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As a sitewide element (head logo is another one already discussed), footer used to be a widely used way to both interlink your own pages and add external sitewide links. It was then so much used and abused that it turned into a some kind of "red flag" for search engines (external link in the […]

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I have said numerous times that FireFox is an awesome SEO tool in itself. Therefore I pay so much attention to customizing it to make the SEO process most efficient. Today I decided to share 3 ways to create quick searches (or “smart keywords“) to help you access your favorite sites and search engines quickly.

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A huge thanks to Loren for stepping in last minute to moderate the Tools & Plugins panel at IzeaFest.  It turned out to be a great session, as I was initially hoping for.
Here’s a quick summary wrap-up of what I talked about during the session.
I tried to focus on RSS and SEO, so here is […]

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Using link TITLE attributes has become more popular since the rise of such widely used scripts as WordPress which by default duplicates the post title link in its TITLE attribute. Still, despite being the common behavior, this method of using TITLE attribute is both not right and annoying.
The title is not meant to be a […]

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Google News can bring tons of traffic and boost your site performance. If you own news site and consider it “newsworthy”, getting included in Google news is one of the first thing you should do:
Make sure your site meets all requirements to be included:
Shimon Sandler (and Website Magazine) did a great job listing the factors […]

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