Want to see what other books SEJ has covered? Read our other reviews in the SEJ Book Club archive. As […]
Scientific studies has identified five character traits that seem to indicate whether you are meant to be an entrepreneur or better of being employed.
The future for traditional advertising is where AI, machine to machine learning, deep data, plus human and computer teamwork, all have a prominent place.
I asked my team to identify common mistakes they see buyers making when buying a website. Here’s what they came up with.
With the right strategy and placement, marketing and PR opportunities can do wonders for a brand. If you’re […]
Want to start your SEO agency? Find out which of these SEO business models is right for you.
In competitive B2B markets, staying ahead of the most effective marketing trends can mean the difference between your success, or your competitor’s.
How does your brand handle customer service? Do you have any favorite quotes regarding customer service that you want to share?
For those of you who still getting used to the new picture, here are a few PR strategies to get your CEO’s name out there effectively.
At SEJ Summit Silicon Valley, Loren Baker talked with Kevin Henrikson about how marketing works when you’re in a startup and when you’re in an enterprise.
In business, negotiation skills are an absolute requirement. Here are some of the lessons I’ve learned that may help you as well.
In this fifth episode of Freelancers Forum, SEJ’s Kelsey Jones and Danielle Antosz talk about whether or not you should specialize your freelance services.
With a few simple “tricks” there are few ways you can encourage your community engagement with your brand on social.
Marketers are realising the potential of call tracking technology but they need to harness the power of recording and scoring their inbound telephone leads.
Here are some real world strategies, examples and advice every local retailer should consider when embracing a relationship with Amazon or eBay.
Non-profits aren’t just using technology to help their causes. They’re also innovating the tech sector themselves.
This week on Marketing Nerds, Portent CEO and Founder Ian Lurie talks about true leadership and building long-term digital marketing strategy.
Often people think that you need to raise a lot of money to build a successful startup. However in this day of age, that’s not true.
There are definitely things you can do to feel more confident before presenting to a crowd. Here are the 5 lessons I learned as a first-time public speaker.
Following the release of our influencer scores, we want to make sure you have everything you need to use them. Let’s start with your influencer strategy.