Thomas Ballantyne III

Pest Control Guy, T-Shirt SEO, and Thos003 are the semi-professional titles Thomas Ballantyne III prefers, but more formerly he is the Director of Marketing for Bulwark Exterminating which offers services in 10 metro areas across the US, protects the homes of over 50,000 customers, and ranks #31 in of the top 100 pest control companies.

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Latest posts by Thomas Ballantyne III (see all)

What Marketers Can Learn from Procter and Gamble and Old Spice SEM - February 2, 2012
4 Ways to Make the Most of Your SEO Conference - November 1, 2011

Articles by Thomas Ballantyne III

Search Marketing

What Marketers Can Learn from Procter and Gamble and Old Spice SEM

Posted on February 2, 2012 by Thomas Ballantyne III | Leave a comment

Procter and Gamble (NYSE:PG) made headlines with their recent cuts and pending layoffs. The reports have P&G cutting their marketing and 1,600 workers. Per the CEO Robert McDonald, “As we’ve said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent… In the digital space, with …

Search Engine Conferences, Spotlight

4 Ways to Make the Most of Your SEO Conference

Posted on November 1, 2011 by Thomas Ballantyne III | 6 comments

First answer, why are you attending an SEO conference? I was asked by Monica Wright, “Why do you, as a pest control guy, come to SEO conferences?” It caught me off guard for a second. How do I sum that up? What do I get out of a SEO conference? Why attend SEO conferences? Understanding …