Leveraging Small Business Customer Reviews and Testimonials Online
Referrals from happy customers have always been the best method for generating new customers. The next-best source is well-written, satisfied customer reviews and testimonials, another kind of referral. Small businesses are uniquely positioned to obtain and leverage this form of referral being so close to their customers. This brief article describes how small businesses can obtain customer reviews and testimonials, why they work so well, how and when to best motivate satisfied customers to...
