I attended Distilled LinkLove this year, and toward the end of the day, Will Critchlow announced that it would actually be the last LinkLove – not because links are dead, but because the things we do should be worth more than a link. Increasingly, he added, LinkLove is more like “Content and Social Love’ because …
SEO can no longer afford to ignore social. Search engines are increasingly investing in trying to map a business’ online social presence; as Duane Forrester from Bing explained at PubCon last week, consistent social engagement sends a clear signal that a website is a legitimate ongoing business, not just another fly-by-night content spinner. We all …
