If you are of the of the opinion that email is dead or dying, think again!. Not only was email the most popular online activity of 2012, it also generated higher click-through and conversion rates as well as good ROI than all other channels. This trend is only going to continue as 56% of marketers plan to increase their email marketing budgets during 2013, which makes email the leading source of marketing investments.
The majority of businesses have some kind of presence on Facebook but how many are really utilizing the social media giant for its full potential? Probably a lot less than you think. For those who are missing out, I have to imagine that they fail to understand the benefits that Facebook marketing can bring to their businesses. In the following infographic, GroSocial looks at some key Facebook numbers that clearly show why businesses marketing efforts and Facebook should be closely connected.
The local search ranking algorithm can seem like a mystery at times. There are so many factors that are involved leaving many local marketers to wonder which elements are the most important to focus on. Is it the completeness of the Google Places profile? Or maybe it’s all about citations and reviews. Does the proximity […]
It shouldn’t be any big surprise that social media is a huge part of our daily lives. It has certainly changed the way we communicate with those around us, how we get news that is important to us and even how we learn. The popularity of social medias has no doubt had a major impact on our culture and how many view the world.
Posting on social media sites such as Facebook, Google + and others isn’t rocket science. Or is it? Could there be a method to the madness of posting and publishing content with so many social options available? There is if you want results! There is the dilemma of what type of content works best, how to properly format posts, whether to use images or not and if so, what kind of images to use, focusing energies on the most productive times of any given day and so much more.
Did you know that from 2011 – 2012, unique visitors on Pinterest grew a whopping 286% from 700,000 to over 20 million? In fact, a recent Pew study has shown that 15% of Internet users are now on Pinterest, making it the third most-popular social media site in the United States. Pinterest is now even making a localized effort in the United Kingdom. Some say that it is disrupting the social media landscape but is it influencing online purchase behavior as well?
As Facebook Graph Search is being rolled out to it user base, it’s important to be aware of the “searchable” content you post. Public information is sure to show up in search queries and may create problems if you are posting content on Facebook that you don’t necessarily want the world to see. In this […]
In the following infographic, Ocean Media presents several key events in history that help define advertising, and lead it to where it is today. Various countries are represented as they developed new methods to get information across to their audiences and helped pave the way for more development in the advertising, and promotional realm. Also featured is what future possibilities might be for the next generation of advertising.
Facebook’s latest innovation – Graph Search, went live in January. Currently it covers four basic searches but it is expected to expand over the coming years. Graph Search uses the one trillion or so social connections on Facebook to provide relevant and professionalized search results. The name itself is derived from a sociogram which Facebook […]
No doubt many of you reading this use social media sites such as Facebook, Twitter, Instagram, Pinterest and others on a daily, if not hourly basis. However, have you ever stopped for a minute to think about the negative impacts that this kind of social media usage has on both our phones and mobile devices, not too mention our lives?