Local business owners know that they have to be very thorough when it comes to their marketing strategies. Fact is, you will never know how or where you will be able to find new customers. For this reason, small businesses need to exhaust all possible avenues even if that means utilizing marketing platforms which one …
For the last year or so, I have done some very simple optimization for a local electrician with the goal in mind that he could get a couple more leads in this tough economic time. This client never had a website and was the typical “yellow page” advertising tradesman. One day when discussing the economy …
Local Search Rank Checker is a nice web-based tool that lets you check and track your local search engine positions efficiently. Here’s a quick overview of its features (you can run your own test drive and share your opinion: this doesn’t require any registration or payment) Track Your Local Rankings The tool is very easy …
We all know how important title tags are when it comes to SEO. Not only for ranking but it will also be the first piece of information a searcher will see about your site. I like to think of a title tag as a first date. You want to look better than you really are, …
Tnooz THack initiative promotes innovation, momentum, and maybe the “edge” the next great travel giant wants. Tnooz Co-founder Kevin May explores what’s next. Technology touches every area of our lives these days and nowhere more significantly than in the travel and mobility spaces. Online travel business is rapidly outdistancing traditional travel, and nowhere in the …
If you were to ask me what the biggest let down in the local search industry was a year ago, I would have answered without hesitation…..tools. There are PPC tools, SEO tools, Social Media tools, and even construction tools… but local search seems to have been the fat kid picked last in gym class. That …
Back in July of 2009, Google announced a Maps projects that would allow users to search for the details of local property. This included the location, cost, images, and descriptions of rental and purchase properties in the U.S., UK, Japan, New Zealand, and Australia. Now, however, the feature is being cast into the heaping stack …
These last two months have been quite interesting with the launch of the Google Places O-Pack. It seems like everyone and their dog finally decided that Google Local is going to be a huge theme for the big “G” moving forward, and a lot more businesses are focusing on it. Here is a chart showing …
While initial versions of Hotpot were released in mid-November, Google’s heir to Places is only now starting to see a ramp up in popularity. It’s unsurprising, since we have reached both the phase where users have experienced and explored the Hotpot features, and where Google has launched additional marketing campaigns. But how, exactly, is Hotpot …
Both Google Maps and Google Places aim to help consumers find the right business for their needs, and do so using reviews from the public as a method of doing so. While users can submit reviews directly through Google itself, the majority of the feedback is imported through other prominent review sites such as Yelp, …
