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State Of Search 2027: What To Stop, Measure & Fund
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State Of Search 2027: What To Stop, Measure & Fund

State of Search, previously State of SEO, is back for 2027!

For six years, this report has delivered trusted advice on where search is heading.

This year, it takes a wider lens: AI search strategy as a whole.

Our State of Search 2027 report shows how SEO, GEO, and AEO teams are:

  • Moving budget and attention across the full search ecosystem.
  • Shifting KPIs to measure AI visibility more accurately.
  • Making the case for the channel with leadership.

With expert commentary from practitioners at Yoast, Getty Images, The Telegraph, NewzDash, Conductor, and CallRail, you’ll have everything you need for search visibility in 2027.

Download State Of Search 2027, Now 👇

The Definitive AI Search Industry Report: What to Stop, Measure & Fund

State of Search 2027 covers the five decisions every marketing team is making this quarter.

Planning SEO, GEO, And AEO For 2027?

Discover where experienced search leaders are moving budget and attention across original content, content refreshes, technical SEO, authority building, digital PR, and generative engine optimization. Find out which AI search optimization tactics delivered proven results this year and which ones the experts are backing next.

Need To Update Your SEO KPIs?

It’s time to pivot to reporting models built on leads, pipeline, and revenue instead of sessions. Learn how successful teams communicate SEO ROI when zero-click searches and AI Overviews cut organic clicks.

Trying To Measure AI Visibility?

Compare your brand against where your peers are in their AI search visibility data. Build the expert-recommended AI visibility scorecard that tracks AI citations, brand mentions in AI answers, referral traffic, and branded demand.

Wondering If SEO Is Dead?

See how the industry is answering that question with its budget. Find out why the visitors AI search takes away are not the ones that mattered.

Bringing AI Into The Workflow?

See where teams are successfully using AI for content briefs, first drafts, technical audits, and agents, and where expert editorial judgment still decides. Plus, understand what the flood of AI-generated content means for hiring.

Use This Report To:

  • Justify SEO investment with SEO ROI and KPIs that show business value, not sessions.
  • Benchmark your wins against an experienced respondent base.
  • Update your 2027 search strategy with a clear view of what to fund, measure, and stop chasing.

Your Competitors Are Already Planning For Stronger AI Search Results In 2027

Spoiler: Four out of five organizations are holding or increasing their search investment for 2027.

Download the State of Search 2027 before your competition does.