SEO

Weekly Search & Social News: 05/18/2010

Hello world, how are we now? Yup it’s that time, another ‘7 Days of Search and Social‘ – enough reading to choke the geeks and phreaks alike. The week that was had a nice variety of goodiness to keep me happy. And once more, no real drama to speak of (aghast!). That’s not to say there wasn’t some ranting going on, oh we sure have that covered. But nothing that had the gang up in arms let’s say. For the hard core folks, there was a few interesting awards on the patent side of things, be sure to check it out. Anyway, let’s roll shall we?

Lead Story

Don’t over do the interlinking

Or for that matter, the mass attack satellite site approach. Sure, that really is a subjective advisory since I ain’t a fan o’ that approach, but having considerably more eggs in fewer baskets is a wise things these days when it comes to search marketing.

Point and case being some commentary from Matt (Cutts o’ Googly) last week on a few locales which got into the world of nofollow and interlinked sites. Essentially my read was that clean links on mass networks (that don’t have authority… hehe) can get nailed with a false positive for spam signals.

Don’t freak out – this is for rather larger networks. If you have 5-10 sites, distinct in content and concepts, with content, not just boilerplate, you should be fine. But it you have some legitimate reasons for having dozens of sites, it might be worth looking at any linkage between sites and nofollow where appropriate.

On the other hand, why not just consolidate into a single, likely more powerful, offering? Ya know?

And away we go!

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Talk of the town

  • SEO is a Zero Sum Game - Aaron released another rant against the machine that touches on everything from behavioural data to flux and verticals. Only thing missing was some TV targeting… next time I ‘spose.
  • Internal Linking Versus RSS & XML Sitemaps – Shaun (@Hobo) looked at some internal linking issues and approaches. While all are quite useful, it is important to always have them as a consideration in the greater scheme of things.
  • Google Organic Click Through Rate (CTR) – this was an interesting and well developed post which seemed to fly under the radar. While I’ve yet to formally test out the theory on some varied data sets, it’s worth sharing so you can do your own.
  • If It’s Too Good To Be Fricking Link True… - Ok, seriously, did someone spike the collective water cooler or what? More ranting? Well, at least from (mild mannered Debra) this would qualify. Another fun read… erm.. or am I getting a little perverse at this all? Meh..
  • 5 Questions to ask before starting a Retargeting Campaign – sure, I’ll admit it, this one isn’t exactly SEO, but it was interesting enough that I really felt I’d include it. While not a new art form, it has risen up with the AdWords connection and can be useful to creative SEOs ;0)
Quick Nav LinksTalk of the TownGeek CentralSocial SearchGoing VerticalVideosToolsPatents -

Search Geek Central

Tech Stuff

Social Search

Going Vertical

 

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Videos

Cutt’s Corner

How long does it take for Googlebot to recrawl a page?

Weapons

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Search Patents

Google

Ranking documents based on user behavior and/or feature data

Variable personalization of search results in a search engine

Document ranking based on semantic distance between terms in a document

Classification of ambiguous geographic references

Microsoft

System and method for facilitating full text searching utilizing inverted keyword indices

Ranking search results using feature extraction

System and method for context sensitive searching

Strategies for identifying anomalies in time-series data

Yahoo

Query difficulty estimation

Phonetic self-improving search engine

Database search system and method of determining a value of a keyword in a search

Method and apparatus for reconstructing a search query


/end SOSG session

Quick Nav Links – Talk of the TownGeek CentralSocial SearchGoing VerticalVideosToolsPatents -
 Weekly Search & Social News: 05/18/2010
David Harry is an SEO and IR geek that runs Reliable SEO, blogs on the Fire Horse Trail and is the head geek at the SEO Training Dojo.

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