Mobile search is big news everywhere. According to Google, mobile searches quadrupled in the United States last year. “Roughly one in seven searches, even in the smaller categories, are happening on a mobile phone, but how many of you are putting one seventh of your resources into mobile?” asked Google’s Head of Mobile Advertising Jason …
About two years ago, digital marketers began talking about the “mobile revolution” and how it was going to change the Web forever. There’s been a lot of buzz about the Internet getting predominantly mobile by 2014. However, this simplistic view of the global Internet’s future (which didn’t answer many of marketers’ questions) soon got replaced …
The Internet has, of course, permanently changed the way many businesses operate. The Web has opened up a host of opportunities, but the rapidly changing nature of this particular beast can make it feel like you’re building foundations on sand. Just as businesses come to terms with SEO, localization, and a variety of inbound and …
With Internet use on smartphones set to overtake desktop browsing by early 2013, it is surprising that businesses—big and small—are not taking full advantage of mobile search. A recent study by telecommunications giant T-Mobile indicates that 46 percent of local businesses are not visible when users search via smartphones. For those local businesses that took the …
Next week, SES New York will be taking place (March 19th – 23rd), and in the run-up to the event, I was digging around the list of exhibitors, because even though I won’t be able to attend, I like keeping an eye on these things – it can be a great gauge of the direction …
As the holiday season approaches, more consumers than ever will be making purchases from their mobile devices, rather than utilizing their personal computers or the more traditional means of making a trip to the store. According to mobile ad network Jumptap and comScore, 31% of mobile device owners have made a purchase with their device. …
A Recent infographic from Nielsen that focuses on Social Local and Mobile (SoLoMo) had a few interesting sound bites. One of that jumped out at me is that of smartphone users two-thirds of these users time is spent in apps. It doesn’t say how much of this is spent on Angry Birds, but it does …
I hate the term “Mobile SEO.” What exactly is it? Besides being a buzzword thrown around at every conference, seminar, and new business pitch it’s a topic that nobody seems able to accurately explain. Google it; the results are all over the place. In a perfect world, there would be no need for mobile SEO …
Google figures that Moto Mobility’s huge patent portfolio will stifle patent lawsuits by Apple and Microsoft.
Mobile discovery is becoming something that I am beginning to rely on more and more in order to find good link opportunities. While I do try not to work on and off all the time, I have found that a leisurely stroll through the following iPad apps and other mobile-friendly tools is amazing for uncovering …
