Google’s shopping spree continues with its latest acquisition being that of Invite Media, an ad tech startup which specializes in “real time bidding” technology that allows advertisers and ad agencies to buy display ad space and optimize their display ad campaigns across ad exchanges. The acquisition was confirmed by DoubleClick, the company which Google also …
The next time you do a search on Google.com on your iPhone or any Android phone, don’t be surprise to find search results that links to the Android Market or iTunes app store. Google has just started adding these direct download links to its Google for Mobile Search. The new feature is being rolled to …
Following the clearance given by the FCC, Google has finally sealed its acquisition deal of mobile advertising company – AdMob. The Official Google Blog just announced the closing of the deal. And it’s official – AdMob is now part of Google. And Google’s mobile search advertising strategy has just gotten a big boost. Google is …
If you are running Google AdSense in all its flavors (for content, for search, for feeds) since ages ago, have you ever wondered how much money Google is earning from it? It took Google this long to divulge this information so might as well create some noise about it, right? In the spirit of greater …
If Yahoo can’t afford to buy Foursquare, might as well buy something that offers something similar to the location-based mobile community site. And that’s what Yahoo just did as it buys Kropol an Indonesian startup which lets users interact and share knowledge about their community via their mobile phones. Koprol lets its members connect and …
Possibly due to the growing security and privacy concerns being faced by Facebook lately, Google was quick to implement measures to avoid similar issues. Google is currently testing a new encrypted interface for its web search. You can test Google’s encrypted web search by simply going to https://www.google.com instead of the usual http://www.google.com. According to …
So after all this year’s of building up a very efficient search technology, a fast and lighweight web browser and a mobile computing platform, Google has finally unveiled its grandest plan of conquering the world – Google TV. Running on the byline – “TV meets web, web meets TV, Google TV”, Google TV is both …
Google has taken off the exclusivity of Google Wave and has just made it available to everyone. So, starting today, you can just go to wave.google.com and start using Google Wave. No more hunting and waiting for that “precious” Google Wave invite folks. Everyone is now free to use Google Wave. The question is, are …
So while Google is busy trying to buy a VOIP solutions provider, Yahoo on the other was busy signing a definitive agreement to acquire Associated Content. Associated Content is a freelance content generation site powered by around 380,000 freelance contributors. Yahoo CEO Carol Bartz calls the deal as a game changer. “Together, we’ll create more …
Google is on to its usual company shopping again. This time, it is eyeing Global IP Solutions, a company that provides technology used for delivering voice and video over IP networks. Google has reportedly made an offer of $68.2 million to acquire the said company which has Google and Yahoo as two of its long-time …
