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Arnold Zafra

Is Microsoft Rebranding Live Search into Kumo?

November 23rd, 2008 by Arnold Zafra | 6 Comments

Liveside.net is reporting that Microsoft has just taken control of the domain name Kumo.com and the site is pointing to an internal Microsoft test site which can be accessed only by Microsoft employees. The name Kumo which literally translates to “cloud” or “spider” was among the names which came out on a post by Mary […]

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Arnold Zafra

Google Search to Roll Out SearchWiki feature

November 20th, 2008 by Arnold Zafra | 8 Comments

Google will soon be rolling out its SearchWiki feature which it has been testing for a couple of months now. SearchWiki as the name implies would give Google search users some sort of control over their the way specific results are displayed on Google search results pages.
Specifically, SearchWiki would let users to rank, annotate, add […]

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Arnold Zafra

Yahoo Brings Visual Search Display, Glue to the US

November 20th, 2008 by Arnold Zafra | 1 Comment

For those who are aware of Yahoo’s experimental visual display of search results on Yahoo India dubbed Glue Pages and you’ve actually liked it, then you’ll be glad to know that a similar feature has been launched by Yahoo, specifically for U.S. users. This new feature on Yahoo Search called Yahoo! Glue beta is geared […]

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Arnold Zafra

Yahoo OneSearch Powers Up T-Mobile Search and Paid Mobile Ads

November 20th, 2008 by Arnold Zafra | No Comments

T-Mobile and Yahoo has just announced a new partnership that brings Yahoo’s mobile search facility - oneSearch to T-Mobile’s customers via its web2go services. With this new agreement, T-Mobile has now completed its suite of mobile services under web2go which provides easier way of navigating the web, customizable home page, mobile shopping and downloading facility […]

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Arnold Zafra

Google AdWords Rolls Out Search-Based Keyword Tool

November 19th, 2008 by Arnold Zafra | No Comments

Google AdWords is rolling a new tool that would let AdWords members identify which keywords their potential customers are searching for and to help them identify which keywords they should advetise on and which keywords are relevant to their landing pages. This new AdWords tool is called the Search-based keyword tool.

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Arnold Zafra

Yahoo to Replace CEO Jerry Yang

November 17th, 2008 by Arnold Zafra | 6 Comments

As expected by many, Yahoo’s embattled CEO has finally decided to step down from his post as Yahoo starts searching for a new CEO that would uplift Yahoo (again) from where it is right now. Tasked to assess potential candidates  and determining the final lists of candidates are Yahoo chairman Roy Bostock, some independent directors […]

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Arnold Zafra

Google Analytics for Flash Campaigns : Ads & Widgets

November 17th, 2008 by Arnold Zafra | 1 Comment

Although Flash-enabled ad campaigns could be powerful form of advertising, its complex structure makes it difficult for advertisers to measure how users are interacting with those ad widgets to see how effective those ads really are. Up until now, as Sprout through its widgetized Ad campaign creation tool Sprout Mixer, is integrating Google Analytics […]

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Arnold Zafra

Solid Proof that the Online Ad Industry is not Looking Good

November 16th, 2008 by Arnold Zafra | 4 Comments

Online advertising is not growing, and it has been declining since Q3 2007.  TechCrunch’s Erick Schonfeld has the graphical data to prove that the combined ad revenues of Google, Microsoft, Yahoo and AOL account only for 0.6 percent growth from Q2 2008 to Q3 2008. That was coming from a declining trend in ad revenues […]

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Arnold Zafra

Google Docs Turns 2, Struggles to Get into the Mainstream

November 15th, 2008 by Arnold Zafra | 5 Comments

A couple of days ago, Google’s online productivity suite Google Docs and Spreadsheets just turned two years old. And through those two years, we have witness how Google tried their best to improve its features to gain a significant stronghold in the market for online productivity. For a while I thought Google Docs was doing […]

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Arnold Zafra

Microsoft Live Search Cashback Program Showing Positive Results

November 13th, 2008 by Arnold Zafra | 5 Comments

Last May when I covered the Microsoft Live Search Cashback program, I must admit that I found it a bit outrageous as a way for Microsoft to promote its Live Search engine. And I could say that back then, I was not alone in feeling that way about the cashback program. A couple of months […]

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