It’s time for a little bit of Sunday fun reading. Remember that hotly contested tomcruise.com domain which was later on given to actor Tom Cruise, the site is apparently gearing up for full launch as evidenced by some sponsored ads appearing on Google when you search for the keyword “Tom Cruise”. The Holywood Newsroom’s […]
Tom Cruise promotes his site using AdWords?
May 3rd, 2008 by Arnold Zafra | 3 Comments
Google TV Ads now available for US-based advertisers
May 1st, 2008 by Arnold Zafra | No Comments
Google Adwords’s take on TV advertising is going full blast as Google TV Ads which has been in by invitation-only beta mode becomes available for US-based advertisers.
Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. Using the familiar AdWords interface, you can launch a TV advertising campaign in […]
Feedburner-Google Integration under way, Adsense on RSS to push through
April 29th, 2008 by Arnold Zafra | 2 Comments
When Google acquired Feedburner last year, one of the changes that were announced was the integration of Adsense ad units into Feedburner members’ RSS feeds. Nothing much has been heard about this since then, until now.
The official Feeburner blog has announced that as part of the full integration of Feedburner into Google applications and services, […]
Windows Live Search Mobile intros Shop and Search on the Go
April 28th, 2008 by Arnold Zafra | 2 Comments
Windows Live Search is on th roll the past couple of days. It’s latest offering, a convenient mobile application for product search. Product search on mobile phones provide a listings of popular products, user ratings and price comparison from different online stores. It could come in handy when you passed by a gadget store and […]
Google’s Vision of the Future of Image Search
April 28th, 2008 by Arnold Zafra | 7 Comments
Can Google’s technology automatically analyze what’s inside an image? I mean is it really possible to automatically analyze an image subject then rank it according to the derived description without human intervention? Well for Google’s two scientists who presented a research paper in China last week, it might be possible.
During the International WWW Conference in […]
comScore Validates Accuracy of its Google Paid Click Data
April 25th, 2008 by Arnold Zafra | 1 Comment
It looks like the issue on the declining click data of Google’s paid ads won’t just die down. Well, at least for comScore, they will just not take all the tirades thrown against them after Google released their Q1 earnings allegedly proving that comScore’s data may be wrong.But comScore want to prove that their data […]
Microsoft Live Search News gets an RSS
April 25th, 2008 by Arnold Zafra | No Comments
Either the Microsoft Live Search team were sleeping when they were developing the Live Search News portal or they wanted so much to make it as simple as possible that they totally forgot to put an essential tool that would make the lives of their users easier when monitoring news items relevant […]
Yahoo’s Take on the Open Web, A Search Monkey
April 24th, 2008 by Arnold Zafra | No Comments
Actually, I would have made the title of this post into something like, “Yahoo calls the people for help to save itself from getting eaten up by Microsoft”. But then I realized I may be a bit too harsh for both Yahoo and Microsoft.Anyway, we all know Yahoo’s initiatives towards the open web, and Yahoo […]
Windows Live Search intros Celebrity Search Zeitgeist
April 24th, 2008 by Arnold Zafra | No Comments
The Live Search blog has announced the xRank Celebrity, which according to the post is a ranking of all celebrity related searches done on the Live Search portal. Yes dear readers, its a celebrity search zeitgeist, complete with links to images, video, biography, albums and movies of top ranking celebrities based on searches conducted using […]
Google Rolls Out Mobile Image Ads
April 23rd, 2008 by Arnold Zafra | 1 Comment
Google just launched mobile image ads which works like your typical Google image ads but small enough to fit on a mobile phone’s screen.
The Google mobile ads team says that this new ads could very well serve as a branding tool for advertisers and are said to have good CTRs. Likewise, advertisers could also […]







