Arnold Zafra

Tom Cruise promotes his site using AdWords?

May 3rd, 2008 by Arnold Zafra | 3 Comments

It’s time for a little bit of Sunday fun reading. Remember that hotly contested tomcruise.com domain which was later on given to actor Tom Cruise, the site is apparently gearing up for full launch as evidenced by some sponsored ads appearing on Google when you search for the keyword “Tom Cruise”. The Holywood Newsroom’s […]

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Arnold Zafra

Google TV Ads now available for US-based advertisers

May 1st, 2008 by Arnold Zafra | No Comments

Google Adwords’s take on TV advertising is going full blast as Google TV Ads which has been in by invitation-only beta mode becomes available for US-based advertisers.
Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. Using the familiar AdWords interface, you can launch a TV advertising campaign in […]

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Arnold Zafra

Feedburner-Google Integration under way, Adsense on RSS to push through

April 29th, 2008 by Arnold Zafra | 2 Comments

When Google acquired Feedburner last year, one of the changes that were announced was the integration of Adsense ad units into Feedburner members’ RSS feeds. Nothing much has been heard about this since then, until now.
The official Feeburner blog has announced that as part of the full integration of Feedburner into Google applications and services, […]

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Arnold Zafra

Windows Live Search Mobile intros Shop and Search on the Go

April 28th, 2008 by Arnold Zafra | 2 Comments

Windows Live Search is on th roll the past couple of days. It’s latest offering, a convenient mobile application for product search. Product search on mobile phones provide a listings of popular products, user ratings and price comparison from different online stores. It could come in handy when you passed by a gadget store and […]

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Arnold Zafra

Google’s Vision of the Future of Image Search

April 28th, 2008 by Arnold Zafra | 7 Comments

Can Google’s technology automatically analyze what’s inside an image? I mean is it really possible to automatically analyze an image subject then rank it according to the derived description without human intervention? Well for Google’s two scientists who presented a research paper in China last week, it might be possible.
During the International WWW Conference in […]

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Arnold Zafra

comScore Validates Accuracy of its Google Paid Click Data

April 25th, 2008 by Arnold Zafra | 1 Comment

It looks like the issue on the declining click data of Google’s paid ads won’t just die down. Well, at least for comScore, they will just not take all the tirades thrown against them after Google released their Q1 earnings allegedly proving that comScore’s data may be wrong.But comScore want to prove that their data […]

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Arnold Zafra

Microsoft Live Search News gets an RSS

April 25th, 2008 by Arnold Zafra | No Comments

Either the Microsoft Live Search team were sleeping when they were developing the Live Search News portal or they wanted so much to make it as simple as possible that they totally forgot to put an essential tool that would make the lives of their users easier when monitoring news items relevant […]

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Arnold Zafra

Yahoo’s Take on the Open Web, A Search Monkey

April 24th, 2008 by Arnold Zafra | No Comments

Actually, I would have made the title of this post into something like, “Yahoo calls the people for help to save itself from getting eaten up by Microsoft”. But then I realized I may be a bit too harsh for both Yahoo and Microsoft.Anyway, we all know Yahoo’s initiatives towards the open web, and Yahoo […]

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Arnold Zafra

Windows Live Search intros Celebrity Search Zeitgeist

April 24th, 2008 by Arnold Zafra | No Comments

The Live Search blog has announced the xRank Celebrity, which according to the post is a ranking of all celebrity related searches done on the Live Search portal. Yes dear readers, its a celebrity search zeitgeist, complete with links to images, video, biography, albums and movies of top ranking celebrities based on searches conducted using […]

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Arnold Zafra

Google Rolls Out Mobile Image Ads

April 23rd, 2008 by Arnold Zafra | 1 Comment

Google just launched mobile image ads which works like your typical Google image ads but small enough to fit on a mobile phone’s screen.
The Google mobile ads team says that this new ads could very well serve as a branding tool for advertisers and are said to have good CTRs. Likewise, advertisers could also […]

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