Ask anyone to hop on the internet and search for a place to eat dinner or local movie times, and a few predictable things are bound to happen. The first thing that is bound to happen is the phrase “Google local Chinese food restaurants” is going to come out of someone’s mouth. Even if that …
Business owners that either provide a service and have a brick and mortar presence have been using Google Places for quite some time. Google is revamping Google Places and G+. They just released an app for Google Places that is now available on both the iPhone and the iPod Touch. If you’re looking for it …
If you’ve studied digital marketing techniques at all, you’ve probably heard how important it is to compile a list of your customers’ email addresses at least a few times throughout your career. And indeed, having an email list can represent a huge opportunity for your company’s marketing initiatives. Once you’ve persuaded subscribers to share their …
It seems like every week I read a new set of statistics about the importance of mobile in a company’s marketing strategy. Two of the most recent stand out. The first, from SteamFeed, included the fact that in the United States, 37 percent of internet usage occurs on mobile devices. The second and more interesting …
Today is a groundbreaking day for Google Bloggers. If you’re on G+ and you use Google’s blogging platform, Blogger, then you’re going to love this new update. Today they released their new Google + commenting system. I just recently started using a Blogger blog and when I heard about the new commenting system, I hurried …
Facebook just announced that it will start allowing Advertisers to CPA bid. CPA is commonly known as Cost Per Action or Cost Per Acquisition to people in the Affiliate world. Today it’s available through it’s Ads API. Should measure conversions within the first 24 hours. CPA bidding is not available to all categories on Facebook Here are the ones it’s currently live on: Facebook Page …
Shortly after Google Analytics received real time reporting, they released new time saving widgets. These widgets are available in the Dashboard area. When you log into your analytics account and visit the Dashboard, you’ll see the new ‘+ Add Widget’ button. It looks like this: Let’s set up a widget together. For an example, let’s …
Facebook advertising is my favorite medium of PPC. Not only is it more robust than AdWords, but it’s also easier for the new guy to pick up. Facebook just introduced new partner categories which will give the advertiser much more control over targeting and reach. The partners Facebook added are: Acxiom, Datalogix, and Epsilon. This launch brings over …
Undoubtedly, when you’re checking your rankings, you’ll find some interesting things happening with your content. I personally believe the activity of checking your rankings every day is a waste of time. Why you may ask? It is simply not an income generating activity. Your time will be better spent creating more content, networking, and keeping …
I was hoping that Bing Ads would finally come out and say something about Google’s new Enhanced Campaigns but wasn’t counting on it given how long they have waited. But Today Bing Ads finally did by responding to questions and speculation as well as what is at the core of Enhanced Campaigns in what I …
