Although local shopping search engine Milo.com has been around for two years already, it is only now that the site is going full blast as it leaves beta stage. Before you start thinking that Milo.com is just another local shopping search engine that will only tell you specific online deals, well actually it does more …
One tactic frequently implemented successfully with Local SEO is the use of multiple URLs, or micro-sites. To help you better understand how this functions, I’ve chosen to use a real life example of a site network in current use that is neither affiliated with me nor with Search Engine Journal. To begin, allow me to …
Seems Google has gone crazy integrating its map application into the search results these days. At first it required a town reference to be included in the search words to invoke a mapped response, but now it seems any number of things can cause Google to show you a map. One would think they are …
The Google Lat Long Blog has announced their roll out of the Local Business Center dashboard containing local listing and search data. Initial data available in the Local Business Center: Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period. Actions: …
Referrals from happy customers have always been the best method for generating new customers. The next-best source is well-written, satisfied customer reviews and testimonials, another kind of referral. Small businesses are uniquely positioned to obtain and leverage this form of referral being so close to their customers. This brief article describes how small businesses can …
Most web professionals are quite familiar with global search. Search marketing for global search can be boiled down to a two part formula: anchor text + authority. Local search is different. I’ve been dabbling in local search for a few months now, trying to get my feet wet for the supposedly iminent arrival of mobile …
Today, I’m going to show you how to rank for your localized keywords in Google maps in 3 easy steps. Aside from the obvious fact that you are ABOVE the SERP results, there are other advantages to ranking well in Google maps. Potential customers can instantly get detailed information about your company, and your contact …
Google has introduced a new system to work in conjunction with its already existing Custom Search Engine (CSE). Since the launch of the CSE, its had a downfall for smaller publishers. The engine couldn’t index the entire site properly. With the introduction of the new system, Google’s CSE is able to index full sites using …
In today’s ultra-competitive business environment, it is surprising that so many businesses still fail to take advantage of the free directory listings that can be driven by a fully optimized Local Business Profile. The term ‘free directory listings’ applies to local search engines, internet yellow pages, consumer review websites that focus on local businesses rather …
Jason Calacanis talked at Gnomdex 7 in September 2007 about the days on the internet when only a handful new site appeared on the web every day and could be announced via an email newsletter and checked out by everybody every day. The sites were generally good and rich on content. Junk was the exception, …
