Google’s AdWords Keyword Tool has been the standard for AdWords keyword research for over a decade, but there’s a new sheriff in town: the AdWords Keyword Planner. This new keyword tool combines the functionality of the existing Google Keyword Tool as well as AdWords Traffic Estimator into a single integrated workflow to help advertisers find …
Everyone in search engine marketing knows that Quality Score is important. But you may not realize that Quality Score is more important now than ever. That’s because as average Quality Scores have fallen over the last 4 years, the benefits you get from having an above-average score is far greater in 2013 than it was …
Mobile is taking the world by storm, and far be it from Google to be left behind! The search giant is tackling mobile from (almost) every angle, with a full suite of mobile products including mobile advertising, mobile apps, mobile content and mobile devices. In addition to building amazing products and user experiences, we all …
Earlier this week, the Harvard Business Review blog asked, “Did eBay Just Prove that Paid Search Ads Don’t Work?” Apparently the company turned off their AdWords ads in a third of their markets and found no appreciable loss in sales. Much in the same way that Ask Jeeves did back in 2005. So the true …
As of the time of this writing, it’s been just over 3 weeks since the release of enhanced campaigns, the biggest upgrade to AdWords in the last 5 years. Initially, search marketers reacted with panic and concern – an online petition appeared, asking for Google to bring back more granular targeting options in AdWords! Are Search Engine …
Google today announced a sweeping set of changes to AdWords in a bid to simplify mobile campaign management and increase mobile advertising adoption. These changes, dubbed Enhanced Campaigns, will become available to customers by the end of the month and roll out automatically to all advertisers by mid-year. In this article, I’ll walk through the …
New keyword research from WordStream suggests that buffalo chicken dip — apparently a dip designed to taste like buffalo chicken wings — owes virtually its entire existence to Super Bowl Sunday and the NFL season. WordStream, a Boston-Based search marketing company, conducted extensive research into the seasonality and trends of keyword searches on Google corresponding …
How Psy’s Gangnam Style Defeated Justin Bieber and Became the Most Viewed YouTube Video of All Time! Unless you’re living in one of those countries with no internet, you’ve most certainly seen Psy’s bizarre yet internationally inspiring imaginary horse dance and its thousands of parodies on YouTube. In just 19 weeks since its release, Psy’s “Gangnam Style” …
This Sunday is Earth Day 2012, when we earthlings devote the entire day to hugging trees and recycling plastic water bottles in retribution for the damage we’ve been inflicting on the planet for centuries. You probably already know that it’s important to reuse, reduce and recycle. But there’s an anti-green culprit lurking among us – …
This year, I resolve to… 1. Get Organized Is your idea of “keyword research” just a bunch of keywords jammed into in an excel? Effective keyword organization and keyword management is a foundational component of paid and organic search marketing. In PPC, it means grouping similar keywords and matching them with targeted ad text and …
