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Larry Kim | WordStream Internet Marketing Software | @LarryKim

Larry Kim is the Founder/CTO of WordStream, a provider of PPC Management Tools.

A PPC Marketer’s New Year’s Resolutions for 2012

This year, I resolve to… 1. Get Organized Is your idea of "keyword research" just a bunch of keywords jammed into in an excel? Effective keyword organization and keyword management is a foundational component of paid and organic search marketing. In PPC, it means grouping similar keywords and matching them with targeted ad text and landing pages. And in SEO, it means effectively targeting keyword niches in order to create and link together original themed content about...

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Five New AdWords Tools that Can Help You Move the Needle

If you’ve tried to use your RSS reader to stay up to date with innovations on the Google AdWords platform, you probably have some unread posts, as you’re likely subscribed to some combination of the sea of official Google blogs (I didn’t even realize there were that many until I went to grab the link for all their advertising-related blogs: 18 different blogs all dedicated to Google advertising!). You probably...

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8 Ways to Optimize Your AdWords Campaign

You may have noticed that Google makes it easy to set up an AdWords campaign, but not so easy to get a return on your investment in pay-per-click. There are a lot of levers you can pull in your AdWords campaign to influence results. Here are eight ways to optimize your AdWords campaign for better ROI. 1. Know your target audience profile Knowing your target audience, in the context of...

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Seven Advanced Questions About Quality Score Answered

If you’ve been advertising with Google AdWords for a little while, you probably have a handle on the basics of Quality Score: what it is, what it does, how it’s calculated, and how it affects your campaign performance and costs. If you don’t fully understand the fundamentals of Quality Score, there are plenty of beginner resources out there for you. This is more of a FAQ (frequently asked...

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10 Facts and Trends about Contextual Advertising

Contextual advertising is targeted advertising that typically occurs on a banner or pop-up ad on a website. Contextual ad systems target advertising to a specific user based on the keywords on the page he or she is visiting (hence, the context of the ad comes into play). Search engine advertising is also a form of contextual advertising, since the ads that appear in the results are based on the keywords...

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What’s New With AdWords?

Google’s been busy with AdWords this summer, launching a number of new features. Here’s a wrap-up of six of those features as well as Google’s new advertising news website. AdWords Campaign Experiments (ACE) This tool, which is currently in beta, lets you test and measure changes to your keywords, your AdWords bidding, ad groups and placements. Basically you run your existing campaign alongside an experimental campaign. You choose what percentage...

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How to Avoid Being Google Slapped




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If you're an AdWords advertiser, chances are you’ve heard the expression "Google slap." Maybe you’ve even known someone who has been Google slapped or you’ve been Google slapped yourself.

A Google slap can mean one of two things: Google has deemed your ad and associated landing pages of such poor...

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13 Online PPC Marketing Courses

If you are relatively new to PPC marketing, it's a good idea to consider taking an online course. There are quite a few of these courses being offered, and unlike your typical blog entry or news article, they provide a comprehensive overview of paid search advertising. Another benefit is that many of the courses offer a certification exam. Here are 13 online PPC marketing courses worth checking out: 1. Google AdWords Certification Program If you use...

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Scott Brown Tops Coakley in Massachusetts Election & Social Media

Regardless of which candidate you supported in the January 19 special election to fill the seat vacated by Massachusetts Senator Edward Kennedy, there is one thing that should make Internet marketers proud: The first poll to correctly predict the election outcome was a social media poll published on Thursday, January 14.Traditional polls were showing a close race, and before the Suffolk News 7 Poll, the Blue Mass Group/R2000 poll,...

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