Despite Google’s “innocent” entry into the realm of social networking at the end of June, it quickly became apparent that Google+ was a legitimate competitor for Facebook. Plus immediately received acclaim for its improved privacy and sharing controls (Circles), its video conferencing feature (Hangouts), and its group messaging service (Huddle). But Facebook has a big […]
On June 1st, Google announced their first 2011 social feature: the Google +1 button. Previously, it had been rumored that +1 was the Google social network, so the SEO community was largely disappointed with the announcement. That didn’t stop webmasters from implementing the +1 button on their sites, however; over the three months that the […]
Google’s Evaluation Team at a Launch Decision Meeting When any webmaster first enters the realm of SEO, they’re likely to run into the term “Google algorithm.” The Google search algorithm is a complex mathematical equation that looks at more than 100 metrics to determine how a site should rank. Beyond being a non-public and thoroughly […]
Facebook isn’t giving up the fight against Google+ easily. Facebook has already implemented numerous features that look surprisingly similar to those found in Google+, including a new lineup of privacy and sharing controls that give users greater control over who sees their content.
The Google +1 button, the social sharing option from Google that’s seen impressive popularity since its launch, is adding two new features: snippets and Google+ sharing.
Google changes their algorithm in minor ways over 500 times every year. The company recently discussed the process that leads to those changes, giving insights for those who want to stay on the cutting edge of optimization.
Eli Parser made a big splash in a 2010 TED talk where he discussed a phenomena he called the “filter bubble.” According to Parser, modern technology – and especially Google search – were putting us at risk. The threat, of course, was the worst one of all: Ourselves. Thanks to the personalization of search results, […]
Rich text markup was first released by Google back in May of 2009, but despite having been around for such a long time, few webmasters take advantage of rich snippets. Part of the reason is that it takes additional time to implement the new code, and the novelty of the product make it hard to […]
Bing is becoming a force to reckoned with. Since their Yahoo search alliance last year, Bing has managed to take a combined 30% of the search market in the U.S. The migration of Yahoo search to a Bing back-end on a global scale in increasing that power. Now more than ever, it’s important that webmasters […]
Google’s recent acquisition of Motorola Mobility seemed like buying patent protection. However, some theorize that the hardware end of the spectrum is just as important. The purchase may give Google the ability to offer free or subsidized phones, and at the very least would allow a “Google” lineup of phone models.