PageRank:  meet Hilltop
SEO

PageRank: meet Hilltop

In contrast to PageRank™, Google’s Hilltop algorithm determines the relevance and importance of a specific web page determined by the search query or keyword used in the search box.
In its basic, simplest form, instead of relying only on the PageRank™ value to find “authoritative pages”, it would be more useful if that “PR value” would be more relevant by the topic or subject of that same page.