I count my lucky stars that my fortunes don’t rely on SEO and PPC alone. I’m happy to be part of a couple of agencies with a full range of interactive and traditional marketing solutions. That means I don’t have to pretend like SEO and PPC always are the best choice for clients. They’re not. …
Category Archives: Local Search
Local SEO is not just something that might help a business anymore, it will. In today’s business space it is absolutely vital for all business to position themselves in search results appropriately so that local visitors can easily locate a business. I speak with people each and every day that think that SEO is the …
While it’s ironic that my first guest post on Search Engine Journal would be due on the eve of one of the most highly anticipated product release press conferences of the year, it’s the other rumors coming from this company that excite me the most. Today, it is rumored, that Apple is releasing their iTablet …
It is no news that Google is displaying local search results in the SERPS these days. If you are looking for anything from a dentist to an Italian restaurant, then you will most likely see a map with a list of local businesses in the searched for city. But what about a statewide search for …
Yelp, the local business review community which made it to the cover of Inc Magazine this month AND turned down a Google acquisition in December, is now receiving a rather large amount of financing from Elevated Partners which is around the $50 million range according to TechCrunch’s Michael Arrington. TechCrunch also adds that the valuation …
I want to get you thinking the way I am on this one, so bear with me for a moment. I want you to imagine yourself moving into a brand new area that you are completely unfamiliar with. You have brand new neighbors, and there is not a familiar face anywhere. You don’t know if …
We discovered in 2009 that AdWords inaccurately attributes the geolocation of your AdWords visitors. I previously wrote a blog post about AdWords geotargeting’s inadequacies in Feb 2009 (“Hey AdWords, Do You Offer GeoTARGETING, Or Just GeoSUGGESTION?“). Though my desired fix (allow experts to turn off query parsing even even if defaults “on” for noobs) was …
Google has quietly rolled out a new feature for ranking and showing different aspects about businesses on Place Pages for Google Maps. The new feature will let you read reviews of business establishments as well as see how their fare through color coded rankings. Tweet Buffer
Like James Morris once said, “There is no secret sauce in SEO“. Really, if you can allow the time for some studying, you are most likely to be able to do it yourself. What you really need is (1) to understand the good old KISS principle (just keep it as simple as possible), (2) take …
Although local shopping search engine Milo.com has been around for two years already, it is only now that the site is going full blast as it leaves beta stage. Before you start thinking that Milo.com is just another local shopping search engine that will only tell you specific online deals, well actually it does more …