I count my lucky stars that my fortunes don’t rely on SEO and PPC alone. I’m happy to be part of a couple of agencies with a full range of interactive and traditional marketing solutions. That means I don’t have to pretend like SEO and PPC always are the best choice for clients. They’re not. …

We discovered in 2009 that AdWords inaccurately attributes the geolocation of your AdWords visitors. I previously wrote a blog post about AdWords geotargeting’s inadequacies in Feb 2009 (“Hey AdWords, Do You Offer GeoTARGETING, Or Just GeoSUGGESTION?“).  Though my desired fix (allow experts to turn off query parsing even even if defaults “on” for noobs) was …