Leslie VanZee

Communications Manager at Vantage Local

Leslie Van Zee is passionate about entrepreneurship and understanding what makes small businesses successful. An avid fan of lean startups, she makes sure to get out of the building as much as possible in her role as manager of marketing for local online display specialists Vantage Local.

@CptPouletov

Topically omnivorous. I love ideas, hiking in the forest, and listening to symphonies with the volume all the way up.

No Signal http://t.co/rDtSRIBt3a via @sethgodin - 3 hours ago

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Latest posts by Leslie VanZee (see all)

PPC Optimization or, 20 Ways to Say “CLICK HERE” - December 7, 2012

Articles by Leslie VanZee

PPC

PPC Optimization or, 20 Ways to Say “CLICK HERE”

Posted on December 7, 2012 by Leslie VanZee | 9 comments

There is a classic scene in the movie Roxanne in which Steve Martin takes a bet that he can come up with 20 better ways to insult himself than just saying “Big nose.” While trying to work on copy for ads, it struck me that PPC optimization, or optimizing ad copy, is a lot like …