There’s more than one way to get organic search traffic. That’s the message that you should be hearing from your search engine (SEO) optimizer these days. With the advent of Universal Search, the traditional organic search result is getting pushed further and further down the page and this effect will only get more pronounced. You …
In this article, we will dig into some Key Performance Indicators (KPIs) in depth, focusing on the metrics that my colleague, Julie Mason of Kellysearch.com, wrote about in her recent article ‘A Practical Guide to Key Performance Indicators’ : Visitors per conversion Average page views per visit Cost per lead Stickiness Percentage of new visitors …
