There’s more than one way to get organic search traffic. That’s the message that you should be hearing from your search engine (SEO) optimizer these days. With the advent of Universal Search, the traditional organic search result is getting pushed further and further down the page and this effect will only get more pronounced. You might also be failing to get any benefit from a whole range of highly targeted...
In this article, we will dig into some Key Performance Indicators (KPIs) in depth, focusing on the metrics that my colleague, Julie Mason of Kellysearch.com, wrote about in her recent article ‘A Practical Guide to Key Performance Indicators’ : Visitors per conversion Average page views per visit Cost per lead Stickiness Percentage of new visitors These are all great starting points for website analysis, but sometimes they raise more questions: Visitors per Conversion All websites should have a...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
