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Jim Newsome of KellySearch

Niche SEO : Image & Video, Local Search & Social Media Optimization

November 28th, 2007 by Jim Newsome of KellySearch | 2 Comments

There’s more than one way to get organic search traffic. That’s the message that you should be hearing from your search engine (SEO) optimizer these days. With the advent of Universal Search, the traditional organic search result is getting pushed further and further down the page and this effect will only get more […]

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Jim Newsome of KellySearch

Tracking Practical KPI’s with Web Analytics

October 3rd, 2007 by Jim Newsome of KellySearch | 2 Comments

In this article, we will dig into some Key Performance Indicators (KPIs) in depth, focusing on the metrics that my colleague, Julie Mason of Kellysearch.com, wrote about in her recent article ‘A Practical Guide to Key Performance Indicators’ :

Visitors per conversion
Average page views per visit
Cost per lead
Stickiness
Percentage of new visitors

These are all great […]

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