What makes up a paid search account? Of course you have your website and your account manager platform(s), most likely AdWords and Bing Ads. You also have your campaigns, ad groups, keywords, & ads. But are you forgetting your tracking, and are you creating appropriate goals? One too many times I have had clients who …
The City of Boston’s response to the bombings at the 117 Boston Marathon serves as a model for how communities and emergency responders deploy coherent systems of communication during times of disaster. During such tragedies, the ability to connect and communicate with those who are potentially missing or hurt, is critical to ensuring that one’s …
On January 24th 2012, the world’s fastest growing social media platform, Twitter, released a new mobile application that allows for the transference of short, precise video messages between brands and their followers. Twitter’s inclusion of video content will prove to be a pivotal asset in the process of strengthening brands’ relationships with their consumers, as …
