MSN Search Drops LookSmart for Inktomi

MSN Search has dropped its dependency on sub-par LookSmart results and has incorporated Inktomi (owned by Yahoo) results into its search engine. It is expected that MSN will use Inktomi until it fully develops its own search function.

With Yahoo announcing the switchover to Inktomi from Google for Yahoo Search, this is putting more emphasis on SEO for the Inktomi engine, which currently allows paid inclusion among regular search results.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker

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