Best Linkbait of 2006 Nominations Open

Initially Search Engine Journal was going to include Best Linkbait as a category in our 2nd Annual Search Blogs Awards, but not all linkbait is done on a search blog.

In fact, some of the best linkbait of the year was outside of the searchosphere realm and made its way outside of the barrel (thanks to viral marketing, social optimization, and good ol’ press & public relations).’s Housewife Salary Calculations which came out on Mothers’ Day is a great example.

As for publisher oriented linkbait, who will forget Chris Hooley’s DrinkBait? Or the V7ndotcom Elursrebmem SEO contest?

So, as a follow up to the 2006 Search Blogs Awards Nominations and Awards (which are currently now up for voting), please take the time to nominate your favorite Linkbait campaigns of 2006 in the comment fields below.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker

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26 thoughts on “Best Linkbait of 2006 Nominations Open

  1. Some of the burgerking stuff this year really rocked – I love the pocket bike “kings pain is your gain” commercial.

    The “shave everywhere” campaign.

    Drinkbait still wins hands down.

  2. Awesome suggestions Rand & Neil.

    And thanks for adding a metric to the listing Neil, ideally such metrics should be part of judging the competition.


    * Yahoo Backlinks
    * Technorati Links & Buzz
    * Diggs
    * Bookmarks
    * Snapshot
    * Keotag Link Lists?

  3. I have no life outside of our industry, and I have a short memory, so here it goes…..

    My pick for “Best Linkbait of 2006” goes to

    The SES Chicago 2006 Comic Strip by Rebecca Kelley and SEOmoz/Rand that funded the whole thing :)

    It was a small group of people that it appealed too, but it was something very unique.

    Including pictures of dozens of highly active bloggers in a comical way is an awesome way to encourage linking.

    I’m sure I can think of other great examples of link bait but this one was very recent and had a definite impact on me. A lot of it has to do with the fact that I have such fond memories of SES Chicago…

    But hey, Linkbait that appeals to the emotions is just plain smart!!

  4. Great idea to have some sort of Metrics to judge by.

    It would also be great to have a description or some links to describe some of the finalist.

    I would really digg an article that has all the top 10-20 linkbaits of the year, has desciptions/links, and provides some hard data/metrics to back up the results.

  5. I gotta agree with Jarrod on the SES Chicago comic strip. Definitely linkaitable and I was there which makes it more memorable.

    Drinkbait would be a close second though and I wasn’t there but it did get a lot of notice.

  6. Rand & Rebecca’s Comic Strip
    Diet Coke & Mentos
    That 1938 Dude on U-Tube
    Weird Al Yanokovic’s “Don’t Download This Song”
    oh, and just for kicks
    Anything that Stuntdbl does *haha*

  7. Oh man, if we are going to actually MEASURE then DrinkBait is screwed. I bow to anything Neil has ever produced. In fact, I am in the process of hiring the dude right now

  8. – Ze Frank and his duckies
    – Drinkbait!
    – SEOBook’s 101 Link Building Strategies
    – YouTube (All of it, especially their hostile takeover by Google)
    – Time Magazine – Person of the Year (nice call by Darren Rowse)
    – Burger King /Xbox 360 Ad Games
    – Democrats in Washington FTW!
    – EliteRetreat’s pricing strategy and convenient timing.
    – PayPerPost vs. ReviewMe on disclosure policies
    – SEOmoz’s “How Pagestrength Works” – love the angry monkeys!

    Egobait of the year: Jason Calacanis – I finally know how to spell his name after typing in his domain so many times to see how he was reacting to the Digg/Netscape lashback.