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Melissa Fach | Sarasota SEO Services | @seoaware

Melissa is the Managing Editor of Search Engine Journal & owner of SEO Aware, LLC. Her company specializes in the Psychology behind online sales and conversion. She is a self-proclaimed Star Wars and Internet geek and volunteers with big cats at BigCatHabitat.org.

An Interview with Jordan Kasteler About His New Social Media Marketing Book

Jordan Kasteler has had quite the career. He was the Senior SEO Analyst at Overstock.com, a co-founder of Search and Social, the SVP of Content Development / Managing Partner of BlueGlass Interactive, Inc. the CMO at Steelcast and is now the Online Marketing Strategist at PETA. Jordan is extremely smart and has built a very respected reputation in our industry. He is also a very nice guy and one I have always enjoyed hanging out with....

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Google’s Matt Cutts Explains Fetch as Googlebot in “Submit to Index via Google Webmaster Tools”

Matt explains this newer feature and tells you about all the options you have with Fetch as...

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Friday Humor: Siri & The Big Bang Theory [Video]

On a recent episode of The Big Bang Theory Raj started developing a relationship with Siri (on his iPhone). This video took all the great Siri parts of that episode. Since it is Friday and you may need a laugh after a long hard week I thought I might share it with you. Have a safe and happy...

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Stats on Facebook 2012 [Infographic]

The folks at Infographic Labs have made an extremely informative infographic full of Facebook stats. The stat that shocks me the most is that there are 250 million photos uploaded daily! Another shocker is the personal worth of Mark Zucherburg based on his shares of FB (see IPO section)..wow. Facebook made $1 Billion in 2011 Zynga games account for 12% of Facebook's total revenue in 2011. There are many other great stats  in this IG. I hope the...

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Does the Follower / Following Ratio Matter in Terms of True Influence on Twitter? [POLL]

There are Twitter users that have 25,000 followers, but they follow 24,870. Do they have true influence or does the person that has 5000 followers and follows 230 people have more influence? There are a lot of people out there are "teaching" others how to use Twitter and they brag about their Twitter followers, but their follower / following ration is equal. I have to admit that I personally am not impressed by users such as...

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9 Audiences Your Content Marketing Should Address

Everyone is different when it comes to interests, education, skill levels in different industries, etc. One of the biggest mistakes I see businesses and bloggers making is limiting their audience. If you want your content to do well or you want your sales copy to help you convert you have to write for multiple demographics and audiences at the same time. To make a sale or to pick up another fan you have to create...

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An Infographic To Help You with Valentine’s Day Flowers

Happy Valentine's Day from SEJ! I was looking at all the Valentine's infographics and found one that I thought could be very helpful for many of you today. The 411 On Flower Etiquette by FrugalDad.com. If you are planning on buying flowers for someone today you might want to scan the IG below. Learn what kinds of flowers should be sent to the different people in your life and what the flowers mean.

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Most Popular Jan. 2012 Articles on SEJ

We have a lot of very talented people writing for SEJ. As a thank you to them I want to highlight their January articles. The articles below are the top 15 most visited posts that were not news related. I want to present them one more time in case you missed them. Also, keep tabs on these great minds. We all have a lot to learn from them. These are the top 15 in order. 1)....

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See Social Media Job Salaries in Top 20 U.S. Markets

Onward Search created this infographic - Social Media Jobs Salary Guide. You can click on it to expand its size. Everyone is talking about how important great content is lately and I personally know how long it takes to plan things out, research and write. This IG shows that bloggers and copywriters are getting the least amount of money, but businesses can't live without them. The starting pays are really low;...

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Amazon Rakes in the Money With Free Shipping [INFOGRAPHIC]

Shipping charges are a huge part of my decision process when buying online. The infographic below reminds me of me :-). I leave a lot of items in carts because shipping charges are high and I can't find a promo code to offset it. Before I was an Amazon Prime member many of my Amazon buying choices were based on the items that were eligible for free shipping if I spent $25. If I didn't spend...

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