Chief Marketing Officer of SteelCast; Partner at BlueGlass; SEO since 2001.
Everyone knows the Twelve Days of Christmas song. Many different products and brands have put their own spin on these twelve days of gifts throughout the years, but no gift is better than free advice. Internet marketers and Search and Social people have published helpful holiday lists on their own, but what about a “Twelve Days of Twelve Days of Internet Marketing” list? Here we have compiled some of the best “Twelve Days” posts from...
In 2008 I wrote about the importance of link placement when building links. There are still a lot of SEOs out there that want templated (e.g. blogroll, footer) links over inline contextual ones. This is fine if you are striking a balance in a natural link profile or looking at the link as an advertising effort more than an SEO effort. But that hasn't been the case in recent discussions I've had so I...
Linkbait is one of the crucial types of Internet marketing. Linkbait takes some time to create, but the results can be both viral and effective. However, with all types of Internet marketing methods, publishers must be willing to spend a significant amount researching, prepping, formatting, and creating linkbait that is going to be strong enough to attract the attention of the masses. This includes creating fresh linkbait on a regular basis, making sure links are...
Content marketing is one of the best strategies when it comes to garnishing interest, traffic, and credibility in your company’s chosen industry. Combining social media with content as a means of promotion, generation, and feedback is the best way to utilize all the web has to offer, both as a marketing tool and as a reputation tool. There are several opportunities to make a name for yourself and your company by creating content that stands...
Some of the best tips, tricks, strategies, and tactics on the Web come from experts giving away great information in interviews. It is far more likely that an Internet marketing expert is going to give up some of their coveted information in an interview rather than a written blog post. If you've ever been to an Internet marketing conference before then you'll know that the most knowledge you'll obtain is talking with and listening to the...
Is social media better than a 60-second ad spot that costs around $3 million. Pepsi thinks so which is why they chose to launch a viral campaign at RefreshEverything.com instead of advertising in the Super Bowl this year. Pepsi plans to give away $20 million in grant money to fund projects in various categories. People can go there now to submit ideas and vote on other ideas.From the Yahoo News article:The problem,...
My Experience Historically, I've always been absolutely terrified of public speaking. Even if it was as minuscule as getting up in front of a dozen peers in school to showcase a project. I would make any excuse possible, or outright leave, in order to avoid having to do so. Most of us have heard the statistic about most people sharing that same fear, but my situation always seemed much more heightened. I've always been a...
This post is a response to BusinessWeek's recent "Beware Social Media Snake Oil" article. I would like to elaborate on a few concepts and misconceptions the article had. Right off the bat, one thing this article fails to separate is social media for small business and social media for large corporations as defined by different goals and objectives. When discussing social media people tend to lump all facets of social media and all social media...
It appears that Google is headed after the mobile ad space pretty heavily. From a post on the Official Google Blog today: We're happy to announce today that we have signed an agreement to acquire AdMob, a mobile display advertising company based in San Mateo, CA. AdMob is a great Silicon Valley story — founded in 2006 by Omar Hamoui when he couldn't find good ways to generate traffic for his mobile site. Over the past...
Digg.com has always been known as "Reddit.com's news from yesterday". It appears now they're trying to combat this issue... at least on a micro level. A recent post from Digg explains: ...we’re launching a new homepage voting experiment called Digg Trends which will surface certain highly active stories as they’re trending to Digg’s homepage so people can vote on whether or not they feel the story actually belongs there. How Does it Work? Digg Trends identifies and highlights...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
