You’ve probably read a lot strategies teaching you how to craft the perfect landing page. Questions that usually come up include: “How do I optimize my landing page for top conversions?”; “What mix of content and UI ingredients should I apply to make the page perform best?”. Today I’d like you to look beyond that. …
Just for a moment, let us move away from how we, search optimizers, view search and look at it through the eyes of people who build search engines, shall we? Now, search engine developers usually strive to achieve 2 goals simultaneously: to understand the searcher intent and to provide the best possible answer to satisfy …
Every experienced social media manager knows that social media can be unpredictable. Sometimes, you expect one kind of response from your social followers, but get something completely different instead. As a result, we have social media campaigns that go viral in the blink of an eye and online campaigns that turn total failures (see the infographic …
About two years ago, digital marketers began talking about the “mobile revolution” and how it was going to change the Web forever. There’s been a lot of buzz about the Internet getting predominantly mobile by 2014. However, this simplistic view of the global Internet’s future (which didn’t answer many of marketers’ questions) soon got replaced …
What backlinks are safe to have after Google’s Penguin update? This question is being asked today by many. And, as Google’s link warnings wouldn’t stop, some people decide to demolish backlinks to their site or even dispose of the “bad” site altogether. However, radical action only means that one doesn’t have the expertise to do a …
Melissa Fach previously shared a great infographic on the public perception of personalized search here at SEJ. According to the data cited, 65% of search users are against the push towards personalized information in search results. Despite such a strong desire to limit Google intrusion into users’ privacy, only 38% of all respondents say they know how to do that. …
“My site has been at the top of Google SERPS for very competitive phrases. It’s a high quality site offering hundreds of pages of original content. Then, overnight, my site hit the bottom for almost everything thanks to Jagger.” Back in 2005, it was one of the numerous forum threads agonizing over Google Jagger Update. …
So, we’ve been thinking about integration of our tools with Google Analytics for quite a time and now the integration process has started, with Rank Tracker and SEO SpyGlass as pioneers. We’ve added ability to see real traffic numbers coming from Google Analytics – right inside out tools. What’s new in Rank Tracker: (See SEJ …
