SEO

55 Quick SEO Tips Even Your Mother Would Love

Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem. mother 55 Quick SEO Tips Even Your Mother Would Love

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1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.

2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.

4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.

6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.

8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.

9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.

10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.

11. Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.

12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html.

Ditch the index.html or default.php or whatever the page is and always link back to your domain.

13. Frames, Flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.

14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.

15. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.

16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.

17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.

18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.

19. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.

20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.

21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.

22. When optimizing your blog posts, optimize your post title tag independently from your blog title.

23. The bottom line in SEO is Text, Links, Popularity and Reputation.

24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.

25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.

26. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.

27. If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold.

28. Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newletters and zines.

29. You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.

30. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.

31. Give them something to talk about. Linkbaiting is simply good content.

32. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.

33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.

34. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.

35. Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.

36. Get the owner or CEO blogging. It’s priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket!

37. Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.

38. Use captions with your images. As with newspaper photos, place keyword rich captions with your images.

39. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.

40. You’re better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap.

41. There are two ways to NOT see Google’s Personalized Search results:

(1) Log out of Google

(2) Append &pws=0 to the end of your search URL in the search bar

42. Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.

43. Use absolute links. Not only will it make your on-site link navigation less prone to problems (like links to and from https pages), but if someone scrapes your content, you’ll get backlink juice out of it.

44. See if your hosting company offers “Sticky” forwarding when moving to a new domain. This allows temporary forwarding to the new domain from the old, retaining the new URL in the address bar so that users can gradually get used to the new URL.

45. Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better you will be able to compete in search.

46. To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account.

47. Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few.

48. Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.

49. Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.

50. Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.

51. Add viral components to your web site or blog – reviews, sharing functions, ratings, visitor comments, etc.

52. Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore.

53. When considering a link purchase or exchange, check the cache date of the page where your link will be located in Google. Search for “cache:URL” where you substitute “URL” for the actual page. The newer the cache date the better. If the page isn’t there or the cache date is more than an month old, the page isn’t worth much.

54. If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps.

55. Check your server headers. Search for “check server header” to find free online tools for this. You want to be sure your URLs report a “200 OK” status or “301 Moved Permanently ” for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site.

Richard V. Burckhardt, also known as The Web Optimist, is an SEO trainer based in Palm Springs, CA with over 10 years experience in search engine optimization, web development and marketing.

ba84075292b6bb9a8146a4679690ba18 64 55 Quick SEO Tips Even Your Mother Would Love
Richard V. Burckhardt, also known as The Web Optimist, is an SEO trainer based in Palm Springs, CA with over 10 years experience in search engine optimization, web development and marketing.

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301 thoughts on “55 Quick SEO Tips Even Your Mother Would Love

  1. Great stuff, very good refresher…simple question about tip #20, how can I know if my server is on any kind of blacklist?

  2. Great list! I’d take a little exception to #5, though, if you care about local search. Local folks will indeed search for your company name — if they don’t, you need more than just SEO.

  3. Mr. Burckhardt: Excellent list! I thought it was very comprehensive, and can’t think of much else to add. I thought of something regarding tip #9 though: if Flash absolutely must be used, locational Flash (a single Flash file vs. a full Flash site) would be better than a Flash site due to the fact that the Flash file can be moved around the page and the content added in front of it, making it much easier for search engines to read the important part of the page: its content.

  4. Although this list has great tips on how to do quick SEO..I’m afraid my mom is a bit newbie, too newbie for some of the terms mentioned..^^..but nevertheless, these are great SEO tips!

    Thanks for sharing it with us!

  5. “Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm.”

    Why don’t you tell the truth and just tell people that PR is USELESS? Go and get a high PR site by spamming a million guestbooks, maybe then you’ll get it.

    “Blog at least three time a week with good, fresh content to feed those little crawlers.”

    Really, three times at least? Is this part of the algorithm now? So if I only write an article every two weeks the search engines will hate me?

    “Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.”

    Yeah, the owner wants privacy, so he HAS to be a spammer.

    “Links from .edu domains are given nice weight by the search engines.”

    There is no fucking reason why a .edu would get preferred treatment. They simply get more authority BECAUSE THEY GET LINKED TO MORE OFTEN.

    “Optimize the text in your RSS feed just like you should with your posts and web pages.”

    Sure, get your RSS feed indexed and you’re just BEGGING for duplicate content issues.

    “Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.”

    PR tells you how many links a page has, NOTHING ELSE. This means it is USELESS.

    “If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps.”

    You combat duplicate content issues by ELIMINATING the other page, NOT by highlighting the preferred page.

    If you really have “10 years of experience” with SEO, you are a moron.

    1. Thank you SEO God. We are so honored that you took the time out of your day to bless us with such a great comment.

      1. Yep, Icheb is a piece of work, isn’t he? Icheb is a classic example of someone who’s mad at the world, and has nothing better to do than hate on good people with good intentions who take the time to help others. What a complete loser. On another note, thank you, Richard, for a complete and very useful post . Well done!

  6. You made a excellent List! I feel you could also add this point,

    “Register Your Domain for Several Years”

    This will help you to protect your brand and identity and also gives a positive sign to Search Engines that you are serious about your web site and can improve your Pagerank(Google’s)

  7. my 2 cents.
    Create sitemap.xml file containing all the links in the website.
    create robot.txt file , this can help the spiders to crawl , and you can specify in this file, the pages for not crawling also

  8. Aww Richard, don’t have the guts to publish my comment? Can’t stand it when people disagree with you?

  9. Thanks for the all the tips Richard. Quick question, you mentioned that if i want my site to be crawled more frequently to have other quality sites link to it… do blogs count? (for example, if at the end of this blog of mine i was to enter my website link, or when i blog on others sites, or googles blog)?

    One other question, when you say that i should have a blog on my site (abcd.com), does having a link on my site to a blog site where i blog about abcd.com count?

  10. OK, I didn’t post the previous comment about “yea, good article.” I have no idea who did.

    To answer the questions from Raj, certainly links from good, quality blogs count.

    And, yes, links between your site and a blog you are posting to (I’m assuming you’ve got something like a hosted blog) can count, but nothing beats having your own blog where you contribute quality content and link bait for YOUR site.

  11. Check with your hosting company first and see if they have blog software that can be activated for your account. Many hosts offer blogs along with scripts and so forth these days, pre-installed. Otherwise, I’m a big fan of WordPress. It’s free and there are a zillion plugins and themes that are SEO friendly. Download it from WordPress.org and install it.

  12. Nice article. Though there are many SEO resources online, it seems that there are few lists such as this. I would like to mention that through the use of swfObject and swfAddress alternate content can be provided for Flash content that is search engine accessible. Smart use of XSLT can allow the same content to populate both the flash and the HTML content seen by spiders.

  13. Great SEO tips provided here. We like to tell our clients that an effective SEO campaign is a process and not a destination. Proper SEO must be completed on a site daily. Great placement goes to companies who do something each day.

    Hey Paul, I found your previous comment interesting. We run across flash sites from time to time that need site optimization. Shoot us an email. Perhaps we can work with you when we run across a flash site or a flash landing page. Look forward to hearing from you.

  14. Thanks. Yes, I’d like to learn more about Paul’s technique, too. I’ve read about it some, but it’s beyond the scope of this post, which is about simplicity.

    How about a post about your Flash SEO ideas?

  15. This is so funny, I searched for “check server domain blacklist” and all I got was this page!

    -Icheb, where’s your SEO list? Why anonymous?

    Joy~
    Jeanette

  16. Run the search for “check server domain blacklist” WITHOUT the quotes. You’ll get a ton of resources.

    ;-)

    And, (shameless plug), if you haven’t done so yet, feel free to Sphinn this article and bookmark it in delicious, etc.

    Thanks to all. i really appreciate the comments and feedback!

  17. Good you reminded my of having splash pages with flash and big images only. I will retrofit all my websites with some of those!

    And by the way, link baiting is not just about good content, its about presenting and promoting the content.

  18. I posted your list on the Sitepoint SEO forum, crediting you as the author, naming the source and providing a link back to the original page that this was on, do you have any objection to that?

  19. Thanks a lot for the tipps:

    “20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.”

    ==> how can i make a blacklist check?
    Thanks for your answer

  20. Tips are very good. I have applied all the tips on my site also. Nothing is newer than these points for SEO. Thanks so much for all tips.
    — Jegastar.

  21. This is valuable SEO information. I am really going to start applying these tools and see how much it improves my search engine listsings and site traffic. Thank you very much.

  22. Great Presentation Mr. Richard Burckhardt. Everything in a step by step procedure. I am going to compare your presentation with other SEO resources and will get the better informations from the comparison. The result might get more information from your presentation, i think.
    Thank you a lot.

  23. Thanks for the great tricks, I think it will be enough to me for SEO. And I hope this will be benefitable to me.

    Thank you.

  24. Firstly, great list!

    I am in the process of making a website for a company called Prima Fascia. We specialise in fitting new fascia boards as well as carrying out other jobs such as guttering etc.

    I am finding it hard to think of ways to get other sites to link to me and for me to link to other sites. This is because I want relevant sites to link to me but relevant sites would be competitors so this wouldnt work??

    Also, I am confused about how I could update my site daily or even weekly because once the information is on the site, there is nothing else to add. It is a small business with some information about our products and then contact information.

    Any help would be greatly appreciated.

    Chris

  25. Chris –

    Thanks. Getting links is probably the hardest single process in SEO. One suggestion would be to approach sites that have a similar theme, but not focus, as your site and ask for links. Most of us don’t want to trade links with competitors, but you might find other non-competitive but related sites you can trade links with.

    As far as updating, it sounds like you have a static site. In that case, adding a blog that you could post updates and news along with articles about your products would help you get fresh content as well as user comments.

    If you use a WordPress blog, there’s even a link directory plugin you can use for swapping links. Click on my name and you’ll go to a recent post I did on WordPress plugins for SEO.

    Hope this helps.

  26. Are you sure Is it not better to hide server technologie by .html or hide all files extension? Because lot of people do that (wordpress…)

    And what about the HTML tag H1, H2, H3 … Are they usefull?

    Cheers

  27. Great list of tips!

    I think people get #17 wrong too often…

    17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.

    Most people still don’t believe that too many lower links can be bad

  28. Richard, this page gives error sometimes when sending comment. I’m writing my full comment below…

    Hats off to you. great article with useful stuff.
    could you please suggest some blog software for windows hosting. my host doesn’t provide the php running facility.

    thanks in advance

  29. This article really helped on planning my next move for my new Sports site.

    May I ask for a little help on this:
    I have my site ranked 2 in google and I am now targeting to have more people visit my site, how can I meet this target? I already promoted the site to web directories and social bookmark sites but I am not satisfied with the number of visitors per day.

    Thanks in advance and more power to you, Richard!

  30. Very interesting list, the same list I have seen other companies charge for. I am going to try and change my whois info to show public. I only did private to avoid the 100′s of spam messages I was getting. I think its unfortunate that google may look at your site as spammy when I am really just trying to avoid spam. I do see many bad sites hiding their info though, its definitely a double edge sword.

  31. Wow! Great list! I’m still fairly new to SEO, and this has got to be one of the most helpful, comprehensive lists I’ve seen yet! The order seems a bit random (I’d have #23 be #1… as basic and to-the-point as you can get, and so true it seems)… but that’s a non-issue. The info here is priceless.

    Can anyone recommend some good free online SEO tools? I like Google’s and SEO Book’s keyword tools, and I’m a fan of http://spydermate.com, but I’m just curious about some other good ones out there.

    I’m not looking for help in anything in particular, just free tools related to SEO in any way that can be of help!

    Thanks! :)

  32. Hello Richard

    Some of these are great suggestions and some well… they are old and really no longer Google “safe” But that is not to say as an SEO beginner you should not try these great suggestions.

    I have found through the years you can have hundreds of visitors to your site but if they are not qualified they are of no use. Orders are the result of building relationships and relationships are built on communication.
    Nothing can take that away!

    Remember I read somewhere Shakespeare’s Cassius said, “the fault, dear Brutus lies not in the stars, but in ourselves.” The problem is NOT the customer; it’s what you’re saying, how you’re saying it, and the expectations you’ve set for determining your site’s performance.

  33. This has been a huge help, I followed your tips when I started my virtual tour company http://www.regal360.com over 2 months ago. I also used other tools such as website grader and seomoz. My traffic is growing daily, my alex ranking is increasing steadily, and I have begun to get a nice increase in social bookmarks. Great information!

    Regards,
    Terry

  34. How can you know that my mom would love those tipps??? :)

    18. I heard that a keyword-density of 30% is apreciated.
    30. That´s true I have for my main website 10 edu links: it´s great!!!

  35. I read this article about 2 months ago. I have applied the recommendation and brought my home page from PR0 to PR 4 in less then 60 days.
    However, according to SEO analysers, AJAX did not hurt my web design. I use Richfaces and it seam to be SEO friendly.

  36. My FAQ is it’s all

    Top tips for increasing traffic to you site or blog :-

    Create an SEO Friendly Website for website ?

    Use PPC Advertising ?

    Swap Ads with other Ezines ?

    Give Away Freebies ?

    Become a Guru ?

    Participate in Discussion Forums ?

    Online Networks ?
    **************************************************

    50 More Tips For traffic

    1. Conduct and publish surveys to your website. ?

    2. Find joint venture partners that will send you traffic. ?

    3. Start your own newsletter or ezine. ?

    4. Send a free copy of your product to other site owners in exchange for a product review. ?

    5. Sell or place classified ads on http://www.eBay.com with a link to your site. ?

  37. in reference to the first tip: “If you absolutely must use… image links, be sure to put text links somewhere on the page for the spiders to follow.”

    If the image links have an “alt” tag with the name of think, does that count as a “text link”??

  38. It’s better than nothing, but ALT text is in NO way a substitute for keyword rich anchor text. And, as a follow-up, if you have an image link AND a keyword text link together, nofollow the image link. You want the text link to get the credit.

  39. Yeah, This is really cool article. What I would like to know is “Can More traffice to your site can increase you page rank, if we use google analytics link at bottom ” ?

  40. There is no doubt it’s a good article but i want to is there any other way to promote site successfully? and what is the most effective step to be taken?

  41. Nice tips ! well SEO is like a magic, we need good incantation to make it work, I think I will use some of your tips to mine ;)
    well and don’t worry about some comments, there are things we can’t be 100% sure about in SEO
    thank you for sharing you own experience !

  42. I have read your share article it’s Excellent tips for SEO. I am also SEO all the tips is here it’s really helpful to for my self improvement in SEO fields..

  43. I regularly read your SEO tips before starting any project. Every one should make a checklist of the things which you have mentioned. I got success in many of the projects just by following your tips.
    Thanks & Regards,
    Vishal Gupta

  44. Hello Richard, Its really hard to get reply from you through email. So I did not mail n about copying your content on my blog. I copied it but linked to this post in the first line of the post with your name. Is that okay? Sorry but I am new in this field and its damn tough for me to write new content daily myself.

    Regards
    Laksh

  45. No Doubt about the 55 Tips. But i was wondering as how it is possible that Google could consider “Whois Guard” as Spam. As i feel its the owners rights to prevent his own details to be shown or not against his privacy.

    Richard, could you kindly get back to me regarding this.

  46. Nice and Great tips…

    What about the system you’re using?

    we still need a system to market the products in several ways.. and for best, the
    system will do your business on autopilot,
    so even we don’t touch it anymore, it still can generate some cash for us…

    One of the system i’ve know is this :

    => http://AutopilotProfitsSystem.com

    Hope this help..
    Lemy

  47. Hi! How are you today? Introduce, my name is kayla tahzan from indonesia. I want to ask for support on you. Because, i was at Seo Contest held by http://www.pogung177.com with keyword “Kampanye Damai Pemilu Indonesia 2009″ on google. I really hope you are willing to insert my banner in your blog, just for a while. this is Seo Contest until completed, mei 1st 2009.

  48. Thanks a lot for this amazing list Richard.
    Your blog does have an impressive search ingine ranking so you must know something .

  49. Is it possible for non technical person to successfully work on a website and improve search engine rankings with these tips?
    thanks

  50. Search engine optimization is no longer for online business. We have helped many local business get organic search engine traffic to their local store promotion page on http://www.SmartLocalShoppers.com. We also apply the long tail keywords on every single web pages and of course, Google map integration as well. SEO is not just for marketing company to generate a great traffic to their customers web site, local company doing their own marketing works are aware of that too.

    Print Local Coupons! Shop Local Stores!

  51. Wow what a list of helpful tips – we are going to use some of the tips to ensure our safari holiday company gets great listings for all our keywords!

  52. wonderful tips, SIMPLE, NON TECHNICAL LANGUAGE, instead of the usual software jargon that sounds like Greek.

  53. I m newbie in seo last five months.
    Here I learned something new.
    These tips are ” Superb” for me easy to understand and applying in website.
    Thanks and best of luck to your writing.

  54. Funny, the website on SEO did exactly what SEO is supposed to do, helping me to learn more about it, and pulling me to the most relevant one. Great website, very informative. BTW, due to you responding to your critics after the fact of writing the article, you built your credibility with me as a true expert on the topic. Good job proving your own words true.

  55. This article is really good. It is comprehensive and helpful. Surely we will recommend to our customers who want to promote their websites.

    Thanks for writing this good stuff.

  56. Great content is the most important thing in my book, but I have seen Google list a brand new site really high for a competitive keyword. I think it is all up to how Google feels that day.

  57. Thanks for a VERY informative article. I learned a few things I hadn’t thought of before. Real estate investors need to learn more about the internet and SEO.

    Steve

  58. Love your title my mother made me read it and yes she loves it as well lol.

    Great info it holds true today as when you made this post very timeless quality information. I have found twitter also gets me traffic and links have you tried twitter as well?

  59. I’ve practiced some of these tips on my first site, http://scrabblecheat.com
    I can’t see any problem with any of the tips. The best tip is to focus on one keyword phrase at a time. I’ve noticed you kill your own keywords by doing more than one at a time. You won’t rank best for either, just average for both. So rank high for one at a time then work on the other later.

  60. great article.
    If you really want a useful tool to ensure that your page is SEO friendly you should check out Hubspot’s free site grader tool: http://www.websitegrader.com/
    I use this tool for client’s websites all the time. And no, I don’t work for Hubspot or even pay for their affiliate program.

  61. Wonderful.
    This article has covered all the important steps to be followed in SEO.
    It really helps me to boost my rank in SERP.

  62. You covered a lot of information here, great job putting it all together. I am going to link back to this post in my blog. Excellent article!

  63. This article is awesome, I just created my own site for my business. The biggest issues that I find can hold a site back is flash design. So to overcome that issue, I created a normal HTML page as a enter page and I’m adding more links to that. If I knew that it would be difficult with flash, I would have created the site DHTML and some CSS. But this page really gave me some insight to what it should be for the SEO. Thanks!

  64. On my site I used to link to the home page with “index.html” – but I noticed lots of leading web design sites just us “/” – is this the best way of doing things?

  65. thanks

    i really much like the content written related seo marketing to promote our site in good searching . . i heartily thank you for this spreading the SEO knowledge around the global though WWW path

    thanks again
    Ram Babu SEO Professional

  66. Thanks for compiling this list. All in all I found it very useful. However, one thing that I would not recommend though is #11… adding a 301 redirect. I tried doing that as a means to consolidate traffic from a domain (www.relicpro.com) to a subdomain (photography.relicpro.com). As a result, I lost all of my SEO juice that I’d spent years building up for my main domain, and completely disappeared from search results for anything having to do with Photographer Portland or Wedding Photography Portland. It will probably take a long time to undo the damage to my SEO that I’ve done with that move. Needless to say, I would not recommend doing that.

  67. The 55 tips that r mentioned above r really good for the people who r are at the learning stage of SEO. thanks and great work done

  68. As a beginner and determined to improve both my web-site and marketing expertise, realised that I hadn’t taken inmto account many of the suggestions provided points.
    Back to the drawing board and thanks for what appears initially to be thorough researched and helpful information.

  69. Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

    Article exchanges. You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

    Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

    Not anchor text. Don’t overdo the anchor text. You don’t want all your inbound links looking the same, because that looks like automation – something Google frowns upon. Use your URL sometimes, your company name other times, “Gumbo Pudding Pop” occasionally, “Get gumbo pudding pops” as well, “Gumbo-flavored pudding pops” some other times, etc.

  70. Very good list. I love how people put these together to help us out. It makes it easier for us noobs. I love the tip where you shouldn’t just do links alone. Rather branch out into other ideas such as videos. It’s a really good tip because I should be doing it rather than not doing it when it comes down to it.

  71. Thanks for sharing us that informations. Really great tips for newbies, but don`t know if parents would understand it… :-)

    Don`t stop this good reports! Really a good blog too, like it.

  72. I’m so glad you put this in “Don’t be obsessed with PageRank”.

    PageRank in no way helps with rankings, websites with a PR1 can easierly outrank websites with a PR5

  73. Great Article, very useful for building my site.I have a question though, if i have identical info on two websites that share the same domain name but not the same extension: ex http://www.mydomain.com and http://www.mydomain.co.uk, would that be considered as duplicate content? Im really trying to have different extensions for geolocalisation issues cause my website is destined for english clients! I figured that having different extensions will help me get better seo in the uk and in the rest of the world?!

  74. Thanks for the tips. Although I too would like to see more information on links.

    Specifically, I have a small start-up website that sells online safety training. How do I find people that would be good candidates to link to me and what value do I offer them to link to me?

  75. Really great article. It will be very useful for SEO novice. I read all the 55 steps and bookmarked the page for my future reference..That’s a great info. Thanks for sharing, really like your view. I can see that you are putting a lot of time and effort into your blog. Keep posting the good work.

  76. Richard,

    Thank you for all your tips!
    However I’m starting wondering if really content have that much influence on ranking. Let me explain, I have done some tests with a rich content website, and another one with really few content and only one page. Second one was better ranked that first one!

    Cheers
    Mat

  77. You've got a really nice lists of tips. Thanks for that. Among the list I love it when you said “Don’t be obsessed with PageRank.” Its nice that you mentioned that as I found a lot of people that is too obsessed on getting high PR. Its nice to have high PR yet rankings doesn't really have much to do with your PR. You can out rank high PR if you optimize your site well with your target keyword and you link to quality, related sites. :D

  78. If you are looking for SEO tools or services, check out a demo at http://www.rhinoseo.com.
    They provide inbound marketing tools for marketers and as accountability for their services.
    They also offer expert SEO consulting.

  79. Thanks for this list. Most of this I was aware of but it is nice to have a good list of most useful points all in one place.

    I wasn't aware of the cache:URL trick and will be sharing that with clients when I to over linking opportunities.

  80. Great tips! I've heard of a lot of them but some of them are new to me. I have just recently put up my site http://www.golegogames.com and since my site is mainly images and affiliate links I am concerned that I'm not reaping the benefits of having rich text. I use alt text on my images but after reading this I feel that I may have overused keywords and may be penalized by search engines. Please advise.

    1. Hi, I am a rep. for a company that specializes in this very service. We set up all of our customers with websites for optimization and can offer website design also to maximize your presence. Our expert IT department personnel are real pros and have a proven track record. They currently service businesses all over the United States and an impressive portfolio to show for it. If I can be of help to you drop me a line with your phone number and I will contact you and set up a online presentation for you to preview.

  81. As a beginner and determined to improve both my web-site and marketing expertise, realised that I hadn't taken inmto account many of the suggestions provided points.
    Back to the drawing board and thanks for what appears initially to be thorough researched and helpful information.

    Edwin Kyalangalilwa
    kamagra l acne

    1. Sorry Edwin I may have given you my email address wrong. Its a gmail account. I get confused because i use yahoo also under a different account name. Here is my correct address.

  82. Good to read this as I'm just having an e-commerce website overhaul. One of the web-design companies I'm (was) considering using queries the effectiveness of a website with lots of text as the most important feature for SERPs

  83. Hi Edwin, I represent a company that specializes in custom website designs and optimization guaranteed. If this is of interest to you I would be glad to send you a portfolio of recent projects, customer comments and all the information you would need to determine if our services can be of help to your business. Drop me a line with your phone number and I would be glad to speak to you.

  84. Thank you for a very informed blog, these tips are great I will definitely be adding you to my favourites list and review these tips often.
    Xavier

  85. PAGE RANK IS THE MOST IMPORTANT PART OF SEO…PERIOD. Having a decent PR is good for the ol' ego and general well-being which gives you that extra pep-in-your-step and motivation to keep your site fresh with new content, tweaking old content, seeking out new one-way links and just always improving your situation.

  86. Great post….this search tip is awesome
    here are two ways to NOT see Google’s Personalized Search results:

    (1) Log out of Google

    (2) Append &pws=0 to the end of your search URL in the search bar

  87. I’d like to reference some bits of this article on my website with your permission. I couldn’t find your contact info.

  88. I’ve been coming back to this specific post, time and time again. The information is very helpful. Thanks so much. In the past week, I have gotten my website on the top page for my search words. I have also been using Google plus. I think Google is putting a lot of emphasis on people when people plus one a website.

  89. Thanks for the great tips! I have been building websites for fun for quite some time but just recently started trying to optimize search results for my latest masterpiece. I’ve learned several good ideas, thank you.

  90. Thanks man! Good stuff. I am on the right track. But, now I can go on the fast track. My site is brand new. I do a couple hours of work on it daily. Eventually, it should be a beautiful thing.

  91. Great post. Looks like I need to re-tool my SEO format. I thing this great information to share on my blog about back-links search ranking.

    Thank you for the spot on tips.
    Glenis

  92. Hi and thanks for all this info – there is a great deal that I did know and some really useful stuff that I didn’t, especially about image optimization. All this is common sense, but it’s so easy to let your focus slip and miss out on the obvious. Across my sites I’ve seen a big difference with Google’s new Panda alogorithm 3.9.1. They seem to be getting so much smarter at identifying quality sites that avoid the spam SEO stuffing that has been going on for years. The only thing I wish they would wise up on is spam link building. I lost a client to a London based agency, he got superb results, but if you traced down the link pages it was purely automated spam content which made absolutely no sense to a human. That was over a year ago and he’s still riding high.

  93. Great information about SEO, I personally think that SEO has gone way too deep and complex, Although the information provided is simplified and effective. We should look into the Peng and Panda updates and readjust our algorithm to fit those updates, Stay with the white hat, don’t buy black hat :).

  94. Great info as always. I have learned its time to reorganize my main websites content and categorize the sites information into formats more readable by google. from site maps, integrating multimedia, and social webs, web 2.0 sites are ranking much higher these days.

  95. Thanks for your tips Richard – very useful & informative. That comment from Icheb is real interesting for a bit of objectiveness, all be it a tad blunt!
    It’s one of those things though, where there’s no real black and white – but a huge compilation of balancing forces…

  96. This is one of the most comprehensive posts I have seen in a long time. I thought it was really interesting what you said about domain privacy, we have never considered this before. Also, I like that you don’t discourage against a javascript or ajax navigation, but instead just point out that hyperlinks need to live on the page somewhere. I am having a hard time thinking about what you may have missed, robots.txt, meta, specifics like that, but I imagine you were talking more about generalities then direct code changes. This is a really good post thanks for sharing!

  97. Wow, excellent list Richard! This is indeed very useful for every one whose on SEO, all in one post list. Thanks a lot and keep up the good work!

  98. Excellent tips, especially the one about designing with SEO in mind. I can’t tell you how often we get clients that say I have such a “sweet” website, but why can’t I get customers…. Engagement is a great thing, but only if people can find you.

  99. Awesome List, Very helpful, I have learned many things today, Now its time to reorganize my new websites http://www.dcairportlimos.us content and categorize the sites information, I thing this great information to share on my blog. This is absolutely perfect and so many ideas that I hadn’t even thought of. Great post, i will definitely sharing with my friends!

  100. Your point # 45 should have been more elaborate. Merely opening accounts in social sites is not enough. Regular interaction, that too in a balanced manner, is highly important. Anyway, nice tips. The compilation is good enough for newbies, and even some aces.

  101. Great SEO tips checklist many thanks for the share. So do I have the honour of posting the first comment of 2013 on this fabulous article? The test of time being how long the SEO tips you wrote being current for… 2008 to 2013 looks like it’s good! LOL!

  102. I understand this post because, i m already a professional web designer and SEO Expert as well This post is only for professionals who knows how to implements these points/trick on their websites, why don’t you create an article which explain everything clearly for beginners so they can also learn and appreciate you blog.

    Thanks

    1. I agree with you but some point are quite difficult to understand for beginners, how they will implement these points on their website even they don’t know what is it. obviously they will take some time bcoz SEO is not an overnight job. it take approx at-least 6 month to come up on top in every search engine.

  103. This post has helped to the great extend. I am not a fulltime SEO guy and just started to get my hands dirty, I am sure all the points mentioned here will surely give beginer like me a great knowledge.

  104. Thanks Great Article…It really helps me in understanding the requirement for SEO…and now i had started following the steps suggested by you….thanks for sharing…keep the good works going…:-)

  105. Hey thanks for the tips. I’m new to blogging and am trying to gather as much info as possible. I found this very helpful!

  106. Great article, strange how some basics never change. For when it was written way back in 2008 it had some of the cutting edge tips. Still nice article guys!

  107. Some good points, valid in 2013. I would add some links my mom wouldn’t love – spam links which apparently are as powerful as they were (if done right).

  108. I know this blog post is a little bit old, however I hope that the author still checks on messages. So, I was wondering whether search engines still pay much attention to H1 page title tags and if linking each tag to its page helps in anyway?

  109. Thanks for the great tips! Those lists are absolutely helpful. Especially a lot of web authors are ignoring the image alt tags (#49 from the list above), but it is actually very important for SEO.

  110. I likе the hеlpful info you provide in your artiсlеs.
    I will bookmark your wеblog and check аgаіn hеre геgularly.
    I am quite сertain ӏ wіll learn a lot of new stuff right here!
    Good luck for the next!

  111. I really like this list of tips, you’re right :) Everyone loves some SEO Tips, a few of these I knew but there are a few I didn’t know and I will be incorporating them into my SEO Strategy :) Thanks!

  112. Hi Richard, this is a great stuff I have marked. However, Can you give a suggestion on Order of importance and effectiveness of What to be done? I look forward to your reply. Thank you!

  113. Great tips,

    What I wanted to share with you guys is one strange effect, I recently found after the last Google updates.The example is with Youtube optimization, which it is similar to normal SEO.Here is the video that I was working for:

    http://www.youtube.com/watch?v=UR_mycV8Tj8

    I was trying to optimize it for words “paid surveys” and “surveys for money”.And I started to link it with these keywords.If you type these words into Youtube, you will see that my video is on third page.What I notices is that my video ranks on the top positions of the word “surveys”, which is much more competitive, and I have never got any links with this anchor text.That makes me believe that Google probably have penalized me for overdoing with this anchor and probably now we have to lower our keywords in our backlinks.What do you think?

  114. Wow what a great list of tips. There’s a little something for everyone here. I particularly like “If content is king, then links are queen”. Oh too true. I’ll be sharing this with my team. I like the short, but sweet approach to these tips. Great post!