Social Media

YouTube Update: Google+ Integration, Annotations Editor, Channel Feed and More

As more contents are being uploaded and shared on the site, YouTube has found more ways for users to enjoy their videos. Announced last February 16, the video-sharing site got a new way to promote a user’s Google+ profile, added Annotations Editor options, allows users to post on Channel Feed and more.

Your Google+ Profile on YouTube Channel

You can now promote your Google+ profile or page on your YouTube channel. However, the video-sharing site’s Release Notes was unable to discuss how you can do it. Nevertheless, the feature is a G+ button that can be found on the “About Me” section of your YouTube channel.

Additional Annotations Editor Options

The new annotations feature now makes it easier to customize your video. YouTube added more options such as annotation type, full color palette and a new timeline. An annotation style template is also available, which lets you choose what design to apply on your entire video. You can give the new Annotations Editor a spin by heading to your vid’s Video Manager and hitting the arrow next to it.

Homepage and Channel Feeds

YouTube updates how events are displayed in the feed, which is a proof that they’re listening to user feedback. This feature underwent three main changes:

  1. More prominent video title for upload and sharing
  2. Aggregated events now have a “+more” button that will attract the audience’s attention better than the smaller notifications
  3. A cleaner playlist for adding videos

Channel Bulletin

With Channel Bulletin, users can now share videos and playlist on their Channel Feed. On the Feed tab, they’ll see a “Post to Feed” box where they can comment and add video or playlist link. This will appear on their Channel Feed, with the comment below the video. The feature will also notify subscribers when a Channel Bulletin is posted on their homepage feed.

What YouTube is Missing

Despite the additional features, YouTube seems to overlook some things based on user feedback. They failed to mention that the comments, previously 400 characters, were shortened to 200. This makes it difficult to post lengthy feedback about a particular video; users will now have to divide it into two or three sections. YouTube also allows link to a Facebook profile only rather than a Facebook Page. Hopefully, these features will be improved on the video-sharing site.

Regardless of the drawback, the additional features only mean that businesses must rethink their strategy. They should start updating their channel and find ways to use the new features to optimize their videos.

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