Lately, more and more companies have been starting blogs because they now know how much it can potentially help their business. It is a great way for a company to communicate with their customers and also respond to and get feedback from them. With all the small companies’ blogging, such as 37signal’s blog, Signal vs. Noise and digg.com’s blog, digg the blog, it is no wonder that Yahoo has decided to launch their corporate blog Yodel Anecdotal.
This is a good move for Yahoo because now their users can get to know them like many know Google. People who have never even been to the Googleplex have a good understanding of what Google is all about, while most people cannot say that about Yahoo. With all the different Yahoo employees’ blogging and being a part of Yodel Anecdotal, hopefully we will get a better understanding of the culture at Yahoo and what it is all about.