Social Media

Who cares about bloggers?

Everybody should care about bloggers! Why?
The recent growth in blogging has created a huge opportunity for companies who are able to embrace the blogging phenomenon. Many people talk about how blogs are changing the public relations industry. But blogs are changing much more then just that. They are allowing companies that are able to creatively leverage this new medium, to find new ways to obtain ranking and more customers.
Think of it, if you can get bloggers on your side and get them excited about your company, they will write about it, that’s what they love to do. Even beyond appealing to bloggers to obtain links, bloggers can help you better serve your customers. Bloggers have been known to give valuable input at the early stages of an idea, which inevitably can help you improve what you offer your customers.
So, go out and make nice with some bloggers, you won’t regret it!

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Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at Quick Sprout.

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