You wouldn’t let your nephew be your accountant, so why would you hire him to build your website? That’s pretty much the question Todd Malicoat is asking with his latest post titled “You wear a suit to work, but let your nephew design your website?”
I still just don’t get why people want to cheap out on web design. If you can spend several hundred dollars on a nice suit, you understand why it’s important to make an impression. Why is that so difficult to translate to the web?
I couldn’t agree with Todd more, and I am sure all of you who are reading this and are web professionals are nodding your heads in agreement. It’s not just web design either; we see this all the time for SEO, and other web services as well. When I’m dealing with a potential client and they end up telling me they are going to hire some neighborhood kids to do the work instead I don’t know whether to feel bad for them or laugh at them. I guess some people just don’t realize how important their website is. It is often the first and only impression a potential customer will get. So even if you have the most wonderful product in the world a poorly designed website will easily turn people off.
When this happens maybe we, as web professionals are partially to blame. Are we failing when it comes to educating these people and getting them to understand just how important their web presence is? Or maybe some people are just hopeless, and will never realize that often times they are losing money in places where they think they are saving.
The old adage is usually true; you get what you pay for. So the next time you balk at the $100 per hour a web designer wants to charge, just remember, a tow truck driver charges you $190 for that same amount of time.