Most social media marketing “guru” would tell you this:
“Social media marketing is new but a great strategy to successfully promote your brand. It’s free, easy to set up and only takes a few weeks to see results. So give social media marketing a try now!”
What most marketers didn’t know is that social media marketing costs money, takes time and requires hard work. And if you think it’s new… think again.
Social Media Marketing: What You Need to Know
Although many marketers feel that they’re testing new waters, real social media experts will tell you that it’s not entirely new. Social marketing has been present since time immemorial. However, it’s done offline through word of mouth. You’ll inform a number of people about your product, and then these people will spread the message for you. Simply put, social networking sites are tools that can help you reach millions to build brand awareness in a new way.
So when it comes to social media marketing, you still have to execute old ways in the online world. Of course, thinking and planning should be part of the equation.
Find Your Audience
Just because Facebook is famous doesn’t mean that you should create a Facebook Page right away. Before creating a social media account, you should know first where most of your target audience is located across the Web. By knowing where you can find your audience, it’ll be easy for you to reach out to them and understand their online behavior.
Know Your Audience
What online marketers usually forgot to do is to know their target audience. They dive into social media immediately without looking at their audience in a multi-dimensional level. Monitor your target audience’s behavior and determine who has the potential to be your product ambassador.
Distinguish Potential Client and Product Influencer
Your target audience is just a collection of your market’s characteristics and behavior. Just because they are your target audience doesn’t mean they are your potential customers too. Your possible consumer is just part of your target audience, while the rest is divided to your potential product ambassadors and your competitors’ customers.
The goal of distinguishing your target audience’s role is to convert your influencers and convince them to build awareness for your brand. In turn, they’ll be able to call the attention of your potential customers.
Although social networking sites are the young blood of the Internet, it only adds new ways for brands to connect with their customers. Hence, it’s still important to retain your old marketing ways, and apply what’s possible on the Web.