Social Media

The Dangers of Digg Self-Submission (And How To Avoid Them)

Although Pronet has made clear that our writers will not submit our own stories to any socially driven sites, hundreds if not thousands of people submit their own content (and often only their own content) to Digg on a daily basis. Today we take a look at this phenomenon and evaluate its dangers.
First things first: Digg explicitly authorizes the submission of blog posts. However, it’s important to note that even though submitting your own content is allowed, there is an unspoken taboo against it (on Digg); many Digg users have a knee-jerk reaction to this, calling it blogspam, when it’s actually not spam at all. This unfortunate and misguided line of thinking necessitates blog posts outlining why submitting your own content isn’t just allowed but should be encouraged.
That being said, there are many people that simply submit every single one of their own blog posts to Digg. Digg is littered with User Profiles that look like the following:
dc diggspam The Dangers of Digg Self Submission (And How To Avoid Them)
There are common themes to these types of profiles:
1) All, or almost all the submissions are from the person’s blog or personal site.
2) Few, if any of the stories are ever made popular.
3) The person doesn’t Digg very many stories other than his/her own.
Of course, some people don’t submit to Digg just try to make it to the front page; they do it to build links to their site. However, if you try this, note that this can sometimes lead to the Digg submission being ranked higher in Google search results than your actual site; tread carefully, as this may not be the effect that you are shooting for.
For all other people that self-submit in hopes of making it big on Digg, some advice to circumvent the traps people usually fall into:
1) Don’t just submit your own blog posts – Submit other stories that you think the Digg community will find interesting. Digg shouldn’t be used solely for self-promotion; it should be a shared resource that everyone benefits from (including you!).
2) Digg other people’s stories – Share the Digg love. Whether on the front page or in the upcoming section, Digg some stories and use digg to read and Digg interesting content from other community members. This benefits you too, since it gets you noticed by other Digg users, and an account with a longer history and with more Diggs probably has more weight than an account that doesn’t.
3) Don’t submit every single one of your blog posts – Not every post on a blog is dynamite. Don’t pretend that yours are.
4) Make some Digg friends – As I wrote about the other day, making friends on Digg can be important to getting your stories promoted, whether the stories you submit are from your site are not. However, do not just message top Digg users trolling for diggs; try and get to know them first. Think about it like a normal friendship and approach it the same way.

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4 thoughts on “The Dangers of Digg Self-Submission (And How To Avoid Them)

  1. I’m curious as to whether diggs from friends are weighted less (in the digg ranking algorithm) than diggs from random users with whom you are not friends.
    Anybody have any theories? Or better yet, evidence of it having an impact one way or another?