Social Media

Showing off and getting traffic

Website design seems to be the odd man out when it comes to increasing traffic. Everybody is so concerned with search engine
optimization, pay-per-click advertising, banner ads, and email marketing that they fail to realize that a great design can also increase traffic. Those tactics are certainly some of the primary ways to increase traffic, but don’t discount the fact that a good design can still get you traffic.
First of all, a great website design will get your site on design galleries that showcase good looking websites. These websites can drive a lot of traffic themselves so it doesn’t hurt to show up there. Here is a short list of these types of galleries:





CSS Drive

css thesis


CSS Import

Web Creme

CSS Mania
Getting on these galleries will gain you a ton of links and really help you make some noise around your brand. You’ll be getting the eyeballs of a lot more people and the links alone will help with your ranking.
These sites do require that your site is CSS and XHTML compliant, but these things will help you out anyways. Your code will be a lot cleaner and search engine bots may crawl one page instead of one hundred pages with messy code. This is going to help with loading times, save some money on bandwidth costs, and make everything that much smoother.
Based on these things alone it can be worth taking a second look at your design. Granted, this isn’t a discussion about increasing conversion with a better design (that’s a whole other post) but instead trying to get a bit more traffic by being one of the great websites out there. As an example, our blog was showcased on a couple of gallery sites and our traffic increased. Here’s a short breakdown of the traffic increases we saw just by being showcased:
CSS Drive – 1568 visitors

Web Creme – 1528 visitors

CSS Mania – 743 visitors

CSS Elite – 207 visitors
As you can see, this definitely had some impact on our traffic. It may or may not be the perfect traffic for your website (we aren’t making any claims about conversion here), but more eyes is always a good thing.

 Showing off and getting traffic
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at Quick Sprout.