Social Media

Optimizing Your Facebook Page for Search

While the introduction of MySpace and early social networks was greeted with skepticism, there isn’t a single doubter left in the audience these days. Facebook has conquered Google as the most visited site, trounced television as the biggest waste of time, and become the primary way that many people connect. It’s not unsurprising, then, that optimizers have started to examine ways to get a page better ranked within Facebook’s internal search.

The process of optimization is somewhat simple, at least when compared with search engine optimization for websites. You will want to follow these basic steps:

1) Have a highly keyword-relevant page title.
2) Fill out the profile completely with keyword rich content, paying special attention to the “information” section.
3) Add media rich elements, including videos and images, preferably with tags or captions that are keyword relevant.
4) Be active on Facebook. Update your page status, create events for users, and otherwise remain present.
5) Get users to “like” you. The number one factor in deciding which page shows is the number of “likes” it has received, so this step is crucial. While viral marketing is often at the core of Facebook endeavors, the use of strategic advertisements can help the page get off to a racing start.

All of these elements factor into whether or not your site will appear as an autocomplete suggestion within Facebook’s search, or as a result for a fully completed search.

For those who are uncertain of the benefit of Facebook’s search alone, remember that all popular pages on Facebook come with a distinct URL that outside search engines rank by the standard algorithms. With so many inbound links from the “likers” of your page, optimization on Facebook can be a gateway to search engine ranking.