Social Media

Leveraging links

Link popularity should not be underestimated as a way to increase your search engine ranking. There are many different ways to increase your link popularity including purchasing text links, people naturally linking to you, directories, and creating buzz. This post focuses on increasing your link popularity via resource pages.

There are a lot of different websites out there and a lot of websites have resource pages. These pages are usually filled with useful information on a particular subject and links to other sites within that industry that provide information, services, or products. These pages usually naturally link to sites that they feel are useful for their visitors. The overall goal is to find these pages and get your link on them.

Resource Hunting

A good way to start is to search for the keywords you want to rank for and go through the top-hundred sites and see if you can find any resource pages. Other ways to find these resource pages is check to see who links to your competition or search through directories for resource pages. Once you find these resource pages, you want to check to see if a link to your website is already there. If not, then you want to first make sure it is completely related to your website. Once you see that it is related, you can send them a personal email telling them about your site and how it might be useful to their visitors. Don’t demand anything such as specific link text, link description, or link placement. Just tell them about your website and how it could be valuable to their visitors.

The Waiting Game

After you send your emails, wait a couple weeks and check to see who linked back. Then send those an email thanking them for placing a link to your website. For the sites that do not link back, you may want to send them an email asking if they have any recommendations for your website that would make it more relevant for inclusion on their resource page. If they email you back specific changes that they are looking for, make the changes if you think it’s worth it and email them back asking for a link again. If they decide not to link to your website, don’t worry about it and move-on. You should not try to be pushy and respect their decision. They should only link to your website if they feel it is useful, after all it is their website and not yours.

This is a good way to increase your link popularity from related sites. This process can be time consuming, but extremely effective. In this case, you should shoot for quality over quantity. If people see your site as useful they will be glad to link to it, but do not expect everyone to link. Just be careful when emailing people and make sure to focus your emails to the webmaster and not spam for links. After all, none of us like generic requests and the more tailored it is the more we are likely to include them as a valuable link. Keep in mind that you are benefiting from their link, so this should only work if your link truly benefits their site.

 Leveraging links
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at Quick Sprout.