Social Media

It's your store, treat it like one

I cannot stress enough how important design is nowadays. Many companies are so focused on content, products, and services they fail to remember the importance of how their website actually looks to potential customers.
Remember, your website is your store. Treat your website design like you would treat a retail storefront that you are opening. One obvious success that comes to mind is the Apple stores. They look inviting, cool, cutting edge, and stylish. When you walk into an Apple store you WANT to buy something. Everything looks great and you imagine that you’ve got to be a part of it all. Forget about the products for a second, it’s the store itself that puts you in the mood to buy. The same thing should be true about your website. Figure out what you are selling and who is buying it then come up with concepts that would make that person want to buy the second they get on your website.
Not only will this help sell more, but it is also possible that your site is actually deterring customers. If I’m buying an expensive watch and the store looks like a dump, I’ll think that I’m getting a fake or stolen watch or just plain ripped off. Needless to say, I’m not sticking around in that store for long. The same exact thing will happen to you if your website looks like it was created in 1998. People will get to your site from some expensive pay-per-click ads, and immediately bounce. Not only is that ad money down the drain, it is also a potential customer you just lost.
The bottom line is, a poorly designed website won’t help you get customers and it might even be turning them away before you ever had a chance. It’s your store, treat it like one.

 It's your store, treat it like one
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at Quick Sprout.