Social Media

Getting Ranked 1 of 5

Using a search engine is not exactly complicated, and that’s the point. However, what search engines do to produce those results is a different story. There is a lot that goes into how search engines work but it all comes down to a few basic things. Search engines crawl, index, process, and rank. From these basic actions search engines are able to determine the results that will show up when you use them. This is the first of a series of posts that will show you how to use these basic functions to improve your website’s rankings.
###Crawl
In order for search engines to provide results, they need to know what’s out there. They do this by using bots (spiders) to scour the Internet and look at every website’s code, content, and links. The main thing to worry about is that your pages must get crawled. If they don’t, they won’t be seen.
###Index
Once search engines know what is out there, they need to keep it somewhere they can find it. They do this by storing pages in a database that will allow their computers to access it easily and quickly. The key takeaway here is that if your page isn’t indexed, then it isn’t going to get ranked.
###Rank
Depending on your content, links, and code you will have ranking for certain keywords. If your competitor did a better job than you at optimization then they will be ranked higher for your keywords. Remember that search engines are trying to rank based upon relevance, so if you are relevant then make sure the search engines see it that way too.
###Process
When somebody types in a search term, the search engines look at their database to produce results in order of rank. This is where all of your hard work shows, or not.
There is obviously a lot more detail in each of these functions, but when it comes to improving your ranking this is the place to start. The next few posts will go into greater detail and offer specific actions that you can take in order get your pages crawled, indexed, and ranked.

 Getting Ranked 1 of 5
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at Quick Sprout.