Social Media

Getting Links 4 of 5

Linkbaiting is word that has been getting some attention recently. It is getting so popular that Aaron Pratt created an award for linkbaiting. So, what is linkbaiting and why is everyone talking about? Linkbaiting refers to content, videos, images or anything on the web that is created with the intention of increasing links to a website.
###Linkbait
There are different types of linkbait that you can create. Three types of bait that are commonly used in linkbaiting include content, videos and tools.
Web 2.0 Awards

web20awards Getting Links 4 of 5
SEOmoz created the Web 2.0 Awards which is a site filled with content on over 300 web 2.0 sites and 21 interviews. It has gotten coverage on sites like digg and del.icio.us and received over 85,000 visitors in 10 days. The content brought in over 30,000 links which resulted in a top 20 ranking for the keyword “web 2.0″ on Google and MSN.
Cambrian House



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The Cambrian House decided to buy 1000 pizzas to feed the Googlers. They video taped their process and placed it on the web. This video resulted in over 400 links and thousands of visitors in a period of days.
SEO Tool

seofirefoxextension Getting Links 4 of 5
When Aaron Wall released his SEO Firefox tool it brought in over 2000 links as well as thousands of visitors in just a few days. Because so many people linked to the tool with the word “SEO” in the anchor text, the SEO for Firefox web page is now ranked on Google for the term SEO.
###Effectiveness
As you can see from the results above linkbaiting can be very effective. It can draw hundreds of links within a short period of time and help increase your search engine rankings within a matter of days. It has little to no negative side effects and for the dollar to link value it can be the cheapest solution out there, but before you start your own linkbaiting campaign here are a couple things to keep in mind:
1. Create value in whatever you do. If you are going to write content, create videos, tools or even images, make sure that people can find value out of them. If they cannot then you will not get the links you desire as a result of your bait.
2. Leverage the mediums out there. The above examples caused their creators to gain links at a rapid rate because they leveraged the mediums out there such as digg, del.icio.us, Magnolia, BlinkList, and YouTube. You need to leverage these social mediums; it will increase your chances of success.
3. If your linkbaiting campaign does not work the first couple times, don’t give up. Learn from what you did, go back to the drawing board and keep on trying, you will succeed.
I personally think linkbaiting is the most effective link building method because it provides rapid link growth. The best part about is that you can create your own linkbaiting campaign even if you have little to no money and unlike buying links or doing reciprocal links there is less risk of being banned or penalized by the search engines. There is much more that can be said about linkbaiting, but I will save it for later posts.

 Getting Links 4 of 5
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at Quick Sprout.