There’s no denying it: link building is hard, especially for Ecommerce sites. It takes a unique approach to find the hard links and pull ahead of your competitors. That’s why we’ve compiled seven creative tactics for attracting and building links that don’t get mentioned all too often, but are very powerful. Tactic #1 – Go …
Content marketing is undoubtedly one of the most powerful ways to attract attention and build links in the modern era, but by no means is it the only option, nor is it necessarily always the best choice. In fact, placing too much emphasis on content can actually distract from what we should be doing most: …
Search engines are still the number one place people turn when they want to learn something new or solve a problem. If you want your startup to attract and retain the level of attention it needs to survive, investment in SEO is a no-brainer. That said, SEO done poorly can end up doing more harm …
The unnatural link penalty was one of the most significant changes Google made last year. In January and February of 2012, they sent out roughly 700,000 messages to webmasters via Webmaster tools. This was an enormous event, especially considering that this superseded the total number of messages sent out in 2011. In fact, it was …
Outreach is hard work, sometimes so damn hard that we wish it were true that great content really did promote itself. Those of us who live in reality know better: great content only promotes itself if you’ve got an audience to start with. Building an audience means getting exposure in high profile places, and building …
Pinterest was one of the big success stories last year. Just when nobody thought another social media site could take the online world by storm, the photo-sharing, “virtual scrap board” managed to do just that. Online sites quickly realized that it was sending even more referral traffic than Twitter, and that it was bringing a …
SEO is one of the most effective long term marketing strategies available to businesses that would like to increase their online exposure, but deciding who to hire for SEO work isn’t always an easy decision. Some SEO firms take shortcuts that can temporarily boost rankings, but harm your reputation in the long run. Others have …
A couple weeks back, Google’s head of web spam Matt Cutts said that there will be a massive update to Penguin sometime this year, and that he expects it to be one of the most talked-about updates this year. So strap in and buckle up, if you haven’t been adjusting your strategy, there’s a good …
Cyrus Shepard recently discussed the growing importance of natural links, stressing that the less control you have over the anchor text, the more useful a link is. In the video, he recommended using press releases and guest posts to draw exposure to “linkable assets,” rather than using them to build links directly. This is an …
As the search engines change, the amount of effort required to build a resilient and worthwhile link increases. It’s becoming difficult enough that some are starting to argue that link building is becoming passe. Link earning is the way to move forward. Easier said than done, no doubt. Most link earning guides focus on the …
