Marketing trends change with the industry on a semi-regular basis. Depending on what’s technologically new or improved, marketing tactics adjust with those changes and affect the way businesses interact.
Harris Interactive, an information gathering group for surveys, polls and web marketing analysis applications, recently conducted an in-depth study that gave the following:
- 87% of online adults use social media
- 17% of adults ages 18-34 use social media 6-10 hours per week
- 22% use social media <1 hour per week>
With the landscape of social media quickly changing, the trends to watch in 2011 are an indication of the direction that it is headed.
The 4 major trends include:
1. Direct Marketing
Once considered a defunct mode of marketing, it is set to make a big comeback. Establishing and following up on leads the old-fashioned way but by using newer methods (email, social networking, etc.) is going to change the face of this familiar friend.
2. Tracking Social Metrics
Since businesses need to know if their methods are working, there will be more concentration on utilizing tools and analytical data to determine the success in these areas. Companies are becoming more concerned with how well their efforts are working getting quality results rather than simply performing an application for the sake of it.
3. Shifting Marketing Strategies
Businesses will begin focusing more on the social impact of their businesses. There will be more tactical to strategic marketing methods so as to concentrate more on measuring social media and marketing. With this will come a likely increase in developing customer care teams that focus solely on social networking tasks.
4. Video Marketing
The concept of video marketing will make its debut. Video marketing is believed to be a huge SEO marketing tactic, therefore platforms like YouTube, Flickr and other video or image social sites will get more attention as a marketing method.