SEO

Yahoo’s Tactics to Switch Google & Firefox Users

Andy Beal of Marketing Pilgrim has an exclusive write up on the cat & mouse game between Yahoo and Google to win over the search boxes of users who are installing Yahoo Messenger and Google Toolbar.

Andy looks at Yahoo’s questionable tactics and what Google is doing to deflect them:

The power struggle between Yahoo and Google for your desktop just took an evil turn, with evidence that suggests Yahoo is covertly trying to switch Google search users without their explicit permission….

Is Yahoo deliberately using old-school spyware tactics to try and win new users, are they that desperate?

Read the full story, experience and screenshots at Andy’s post;

Yahoo Using Dirty Tactics to Switch Google & Firefox Users?

Screen Shot 2014 04 15 at 7.21.12 AM Yahoos Tactics to Switch Google & Firefox Users
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Yahoos Tactics to Switch Google & Firefox Users

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6 thoughts on “Yahoo’s Tactics to Switch Google & Firefox Users

  1. I am pretty sure that the dude failed to choose custom installation missing all these settings. Yahoo! has been a bit evil but I have always find settings to disable automatic changes of settings in the browser.

  2. Sushubh,

    The point was not that I couldn’t choose custom automatic settings. The point was that when I signed up for their auto updates, I was not under the impression that they would also automatically update Internet Explorer from version 6 that I was using to 7, which is pro Yahoo.

    Normally I am very cautious of auto-update programs, but in the case of Yahoo I said “what the hell”.

    Who would of guessed that they would auto update programs that weren’t even associated with their IM.

    Sure there are other companies that do this too, including Google. But this takes the browser/toolbar wars to another level. And just because everyone is doing it doesn’t mean we have to be happy about it.