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Yahoo Class Action Lawsuit : Spyware & Typos

Yahoo Class Action Lawsuit : Spyware & Typos

Brian Krebs at Washingtonpost.com has a rundown on a class-action lawsuit filed against Yahoo accusing Yahoo Search Marketing of syndication fraud – serving ads with questionable partners.

A class-action lawsuit filed Monday against Yahoo! Inc. and group of unnamed third-parties accuses the company of engaging in “syndication fraud” against advertisers who pay Yahoo to display their ads on search results and on the Web pages of partner Web sites. The suit claims that Yahoo displayed these advertisers’ online ads via spyware and adware products and on so-called “typosquatter” Web sites that capitalize on misspellings of popular trademarks or company names.

Potentially more explosive is the plaintiff’s claim that Yahoo regularly uses its relationship with adware and typosquatting sites to gin up extra revenue around earnings time, alleging that the company is conspiring to boost revenue by partnering with some of the Internet’s seamier characters.

One point of note is that Ben Edelman, who broke the YSM Spyware story, is one of the attorneys in the case.

Screen Shot 2014 04 15 at 7.21.12 AM Yahoo Class Action Lawsuit : Spyware & Typos
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Yahoo Class Action Lawsuit : Spyware & Typos

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4 thoughts on “Yahoo Class Action Lawsuit : Spyware & Typos

  1. This could easily be verified by examining the Referrer Logs of the Plaintiffs.

    Surely, they have archived all server or client side stats…. and hopefully, they used Landing Pages just for Yahoo PPCs.

  2. Consider… as this Yahoo lawsuit breaks (as the advertising world wakes up to how they’ve been being played by distributors of CPC ads)… were you aware of Nextag’s involvement with WhenU?

    The below entry resulted in calls from a few VP’s (i.e. PriceGrabber wanted to be sure and distance themselves from the practice) and a very irritated WhenU marketing wonk. It relates directly to the transparency issue that is biting Yahoo in the bum.

    It’s not limited to “traditional” search engines… it’s widespread. What’s stoping advertisers from going after NexTag?

    http://www.revenews.com/jeffmolander/archives/000768.html

  3. Seaking about typosquatters, here is a free website that detects whether your site has been typosquattered

    http://veralab.com/dnsdomainsearch/typosquatters.jsp’ async

    Here is what you need to do:

    1. Type your company domain name into the input field below
    2. Choose the root domain from the drop down list below
    3. Choose the types of typos you want to be investigated
    4. Click “Search” and wait for a while

    The system will generate the list of possible typos and misprints and tell you whether any domain names using these typos are already taken by other people.

    Provided by IBCI Law Group, a law firm specializing on copyright and trademark issues.