Daria Goetsch of Search Innovation writes on the varibles that have taken effect on the simple web building block of site linking.
Her article looks at Google Pagerank, choosing who to link to, reciprocal linking fears, and mass linking out of control!
Daria writes “When you are building links to increase your link popularity, who do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way.” Read on Link Building That Makes Sense: Who To Link To