WebAdvantage.net reports “A California rich media company has launched the Popstitial, a new way for advertisers and Web publishers to serve popup style advertising to web users who have popup blockers on their computer.
The “Popstitial’ has been developed by FPBA Group, a rich-media technology company. While the popstitial doesn’t defeat pop blockers, it instead determines whether a popup blocker is being used. If so, Popstitial then serves up a full-page advertisement that can either be a separate ad – using Flash, video, animation or static images – or the same style as the missed pop-up/pop-under. Fastclick and some other advertising companies currently serve a similar ad medium, using Flash or DHTML to serve an on screen advertisement which cannot be stamped out by popup blockers.”
Seems like this basically sniffs out whether a popup blocker is being used and if so, serves the DHTML or Flash ad. After looking at FPBA’s site, seems like they have some BIG clients, including The Onion and ABC News. We may see a return to legit popup advertising, unless someone develops a Flash/DHTML blocker….ugh.