Microsoft’s MSN has introduced their Newsbot news search in several additional foreign languages, advancing its search strategy internationally to compete with Google.
In November, MSN introduced MSN Newsbot, an automated service that lets visitors tailor news pages and search for items from more than 4,000 information sources (a lot were provided by Moreover). At first the service was beta tested in top European Union MSN versions. Now, MSN has expanded the service to five additional regions: Malaysia, Singapore, India, South Africa and Latin America.
On Wednesday, Moreover Technologies is expected announce with Microsoft that it is the exclusive provider of technology and content for the news services and MyMSN.
Newsbot will be a direct competitor to Google News, although Google News indexes their own stories, as opposed to MSN partnering with Moreover. This is a step in MSN’s quest to expand their search service across the board, and possibly generate more search advertising revenue.
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